Blox - Manager - Pay Per Click

Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

Responsibilities :

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements and skills :

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus