Blox - Lead - Brand Strategy & Planning

Blox is a revolutionary home-buying platform which is one of its kind in India , one can buy a home using end to end technology with as little effort as with seven clicks .

We will find you your dream property you can call home without worrying about paperwork, financing, and anything in between. Our Blox experts will take you for site visits and look after you well. You worry about the catering for your house party and let us look after the stress of buying your home. 14 top Silicon Valley investors have put their faith in us. We are building a strong team of top professionals to build , grow and make a next gen real estate tech org . Come find your space amongst us ...

We are looking for someone to lead brand and communication strategies and initiatives for our org .The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position.

Responsibilities :

- Design and execute brand strategies which focus on creating the best impact on intended audience

- Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity.

- Manage the brand roadmap, budget, ensure all brand and marketing programs are successful, metrics-driven, and goal-oriented.

- Represent us at events, be a thought leader / brand ambassador and gather market intelligence while exposing the company to the broader industry.

- Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social), media partnerships and fulfill all elements of each partnership.

- Identify and implement effective social media campaigns

- Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums

- Work closely with clients and partners to ensure their desired objectives are achieved

- Act as the project/traffic manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on brand for all parties

- Create recap documents of each initiatives and events including hard data, key metrics, and recommendations

- Work closely with all associated teams and stakeholders and ensure successful closures.

- Other related duties/projects as assigned

Qualification :

- MBA or Equivalent Degree with 10-12 years of experience preferably in Real Estate sector.

- Savvy with all digital/social platforms

- Capacity to become an authority on our clients' brands and the state of clients' industries

- Proven success in building positive client relationships as well as managing "up and down"

- Demonstrated ability to self-start and initiate work

- Experience managing and maintaining a budget

- Agility to problem solve and work effectively under pressure while working as both part of a team as well as independently

- Excellent written and verbal skills and ability to communicate clearly and professionally

- Excellent organizational skills, attention to detail and the ability to multi-task

- Collaborative in nature with a "no job is too small" attitude to assist with overall account team duties and additional programs as needed