BlackLight Games - Growth Manager

About the Role:

We are looking for a data-driven Growth Manager to drive user acquisition, engagement, retention, and monetization for our mobile gaming products. This role will focus on scaling player growth, optimizing revenue streams, and enhancing user experiences through strategic and performance-driven initiatives.

Key Responsibilities:

User Acquisition & Performance Marketing

- Develop and execute multi-channel growth strategies (Google Ads, Meta, influencer networks, ASO).

- Optimize campaigns to improve key metrics (CPI, CAC, ROAS, LTV).

- Drive organic and viral growth through community engagement and referral programs.

Player Engagement & Retention

- Implement data-driven retention strategies, loyalty programs, and in-game incentives.

- Work closely with product teams to enhance user experience and reduce churn.

Monetization & Revenue Optimization

- Identify and optimize monetization strategies (in-app purchases, ad revenue, partnerships).

- Conduct A/B testing on promotions, pricing models, and content strategies.

Data & Analytics:

- Analyze user behavior, market trends, and competitor insights to refine strategies.

- Utilize analytics tools (Google Analytics, Appsflyer, Mixpanel, Adjust) for performance tracking.

What we are looking for:

- Experience in driving growth in the mobile domain.

- 3-5+ years of experience in growth marketing, user acquisition, or a related role in gaming.

- Strong understanding of gaming ecosystems, player behavior, and gaming communities.

- Expertise in performance marketing, ASO, and user acquisition strategies.

- Proficiency in analytics tools (Google Analytics, Mixpanel, Adjust, etc.).

- Passion for gaming and deep knowledge of industry trends.

Why Us?

- High-growth startup with a fast-paced learning environment.

- Performance-based bonuses & competitive salary.

- Medical insurance for you and your family.

- Company-sponsored learning & upskilling opportunities.

- Casual work culture, team outings, and free meals/snacks.