BIS Research - Manager - Digital Marketing - IIM/XLRI/FMS/MDI/ISB

BIS Research wants to step up inbound sales programme in which it would like to create brand pull into the market and create a niche for itself in global arena.

The person will be responsible for end to end marketing and branding activities for the organization.

Following responsibilities are envisaged :

Create strong overall and groupwise brand pull by foreseeing and leveraging :

- Newsletter

- Social Media (Text and Video)

- Industry publications and Press Releases

- Bundled subscription and exploring other possible avenues of revenue generation

- Ensuring targeted inbound billing every quarter, overall and by group

- Google, LinkedIn and other adwords planning and creation with SEO team

- Drive engagement and build awareness with potential customers through different channels of marketing

- Strategizing and executing aggressive inbound marketing plan for each group and BIS overall.

Skills Set :

- 3-5 years of - marketing and branding- experience in a B2B set-up

- Ideally an MBA from one of the top 20 B-Schools in India and abroad

- Proven track record in earlier engagements

- Should have entrepreneur mind set

- Should be well versed with Evolving digital marketing landscape/platform

- Ideal candidate should have worked in Market Intelligence/ Research or in any other SAS company in an early stage

- Candidate should be an innovative thinker and a team player

Salary Offered : 12-16 LPA + Bonus