BIS Research - Chief Marketing Officer - IIM/XLRI/FMS/MDI/ISB/TISS

BIS Research wants to step up inbound sales programme in which it would like to create brand pull into the market and create a niche for itself in global arena .

The person will be responsible for end to end marketing and branding activities for the organization

Following responsibilities are envisaged:

1. Create strong overall and groupwise brand pull by foreseeing and leveraging-

- Newsletter

- Social Media (Text and Video)

- Industry publications and Press Releases

- Bundled subscription

- Other possible avenues of revenue generation

2. Ensuring targeted inbound billing every quarter and business per group and overall.

3. Google, LinkedIn and other adwords planning and creation with SEO team

4. Drive engagement and build awareness with potential customers through different channels of marketing.

5. Strategizing and executing aggressive inbound marketing plan for each group and BIS overall.

Skills Set desired:

- Minimum 4-5 years of - marketing and branding- experience in a B2B set-up.

- Ideally an MBA from one of the top 20 B-Schools in India and abroad

- Proven track record in earlier engagements

- Strong knowledge of global market especially USA and Europe in B2B arena

- Ideal candidate should have worked in Market Intelligence/ Research in any other SAS company in early stage.

The candidate is required to join our organization not later then 30th May, 2016.

Salary- As per industry standards