Birlasoft - Marketing - Analyst Relations

Marketing - Analyst Relations Specialist - IT / Software Services Organisation - Birlasoft, Noida !!

Position: Advocacy Lead

Location: Noida

Experience: 12+ years

Reports To: Global Head - Marketing & Alliances

Birlasoft Synopsis

Birlasoft is part of the CK Birla Group which is a global, $1.7 Billion commercial and industrial powerhouse. Its origins date back to 1857 and today the Birla family is among the leading industrialists in the developing world. Birlasoft is a global IT services provider. The Company was incorporated in 1992 and is headquartered in Delhi (NOIDA), India with Global offices in Australia, Europe, United States, China and Singapore. Birlasoft offers IT services worldwide from development offices in India, China etc. It is one of the top 25 Indian IT exporters in the world with six development offices across India and employee strength of over 4000 professionals. The organization specializes in software application development and support services using a global delivery model. Its clients include large Fortune-listed companies in Banking & Financial Services, Insurance, Mortgage, Manufacturing, Retail, Healthcare, Government and ISV (independent software vendors).

Birlasoft is CMMi Level 5 assessed (on Continuous Representation method), PCMM Level 3 assessed (Noida offices) and ISO 9001: 2000 certified organization with a very strong Six Sigma practice. Birlasoft specializes in delivering application development, package implementation and support services. Below are the various Tower and CoE at Birlasoft:

Customer Delivery Group 1 : Banking and Financial Services

- Insurance

Customer Delivery Group 2 :

- Manufacturing & Others like Education, Government Biz, Media etc.

Centre of Excellence (CoE)

- DWBI

- CRM

- ERP (SAP, Peoplesoft, Oracle)

- ADM (Java, .Net & Testing)

- Emerging Technologies

- MITS (Managed IT Services)

Birlasoft’s culture of integrity, commitment and excellence has resulted in a stellar record of 96% repeat business.

Purpose:

- Plan and execute the advocacy program Birlasoft in line with the business strategy of the company. Define the nature of relationship in tandem with business plan, horizontal competencies and vertical GTMs. Engage with Analyst, Advisors and Associations (AAA) build brand credibility, create pipeline and gather market/ account intelligence .

Experience Level:

- 12 years plus out of which last 5 years atleast in analyst/ influencers relationship. Experience in marketing intelligence role would be an added advantage .

Key responsibilities:

- Create, build and consolidate partnerships between identified analysts , advisors and associations (AAA ) & Birlasoft in collaboration with Competency centre and practices

- Mapping plan of the key contacts in AAA organisation both at their Corp and Geo level and creating relationship

- Jointly develop pipe build plan

- Attain the desired level of Birlasoft position in their public ranking ( Magic Quadrant , Top 20 listing etc. )

- Provide support to Sales, presales and delivery as required to grow business with account intelligence , market intelligence and competitive intelligence

Competencies Required

- Excellent communication & presentation Skills

- Excellent leadership qualities

- Team Player

- Passionate, Dynamic & Energetic

- Ambitious - Desire to be a part of growing organization

- Ability to collaborate along with Team Player

Contact-
Jagpreet Mehta
Talent Acquisition Group
Email: jagpreet.mehta@birlasoft.com