BirdAI - Senior Field Marketing Manager

Senior Field Marketing Manager (North America) - Birdeye

Birdeye is seeking a strategic, results-driven Senior Field Marketing Manager to join our North America Field Marketing team. In this role, you will design and execute event and field marketing programs to drive brand awareness, engagement, and high-quality leads.

The ideal candidate is both creative and analytical, with at least five years of marketing experience spanning event planning, lead coordination, digital marketing, and integrated marketing strategy.

Key Responsibilities:

- Oversee the planning, execution, and optimization of owned and third-party events, ensuring alignment with business goals and sales objectives.

- Plan and manage regional events, including trade shows, roundtables, executive dinners, and roadshows.

- Handle all logistical details, from venue selection and contract negotiation to vendor coordination and budget management.

- Collaborate closely with regional sales teams, SDRs, and account executives to drive:

Lead generation:

- Pipeline progression

- Revenue growth through targeted event initiatives

- Partner with sales teams throughout the entire event lifecycle:

- Pre-event strategy

- On-site engagement

- Post-event follow-up to maximize pipeline impact and ensure seamless execution.

- Develop and manage event budgets, ensuring cost-efficiency while maximizing impact.

- Track expenses, maintain financial accuracy, and optimize spending for the greatest ROI.

Analyze marketing performance data to:

- Measure event success

- Track ROI

- Guide future event strategy

- Provide regular insights and recommendations based on event analysis.

- Work with demand generation, product marketing, brand marketing, and sales leadership to align marketing efforts with business objectives.

- Partner with external vendors, agencies, venues, and key stakeholders to deliver seamless, high-quality event experiences.

- Create impactful marketing content for sales enablement and event promotions.

- Present key findings, updates, and plans to internal teams, customers, and partners in a clear and engaging manner.

- Thrive in dynamic event environments, proactively identifying and resolving challenges to ensure flawless execution.

Qualifications:

- Masters/Bachelors degree in Marketing, Business, or equivalent relevant experience.

- 5+ years of hands-on event marketing experience, particularly within the Americas region.

- Proven ability to manage and execute end-to-end events.

- Strong budget management and financial forecasting skills.

- Exceptional organizational, project management, and communication abilities.

If youre a creative and analytical marketer with a passion for delivering high-impact field marketing programs, wed love to hear from you! Join Birdeye and help us shape the future of customer experience and business growth.