BiofuelCircle - Content Strategist

Industry: Bio-Energy / Renewable Energy

About the Role:

We are looking for a passionate and creative Content Strategist to lead the development, execution, and performance of digital content across platforms. This role is pivotal in managing the customer journey from acquisition to retention through strategic content planning and deployment.

Key Responsibilities:

- Develop and implement an integrated Digital Content Strategy aligned with brand goals across all online platforms.

- Plan and create engaging content formats including blogs, infographics, short videos, case studies, and emails.

- Manage and execute social media marketing and email marketing campaigns.

- Lead website content management and implement SEO best practices to enhance organic reach and ranking.

- Build storyboards for video content and collaborate with design and video agencies.

- Facilitate creative briefs and coordinate with digital and design teams for high-impact visuals.

- Execute end-to-end digital marketing campaigns to drive traffic, engagement, and conversions.

- Automate the digital customer journey from awareness to lead generation and conversion.

- Create sales enablement content including value propositions, brochures, digital tools, and online training material.

- Organize and facilitate webinars to generate leads and nurture prospects.

- Work cross-functionally with sales, product, and operations teams to align campaign messaging and outcomes.

- Drive community engagement on platforms like my.biofuelcircle.com.

Required Skillsets

- Proven experience in content strategy, digital marketing, and campaign management.

- Strong writing, editing, and storytelling skills across digital mediums.

- Hands-on knowledge of SEO, email marketing tools (e.g., Mailchimp, HubSpot), CMS platforms, and social media tools.

- Proficiency in using marketing automation tools and CRM systems.

- Familiarity with video storyboarding and creative production processes.

- Strong project management and stakeholder coordination skills.

- Analytical mindset with experience in using tools like Google Analytics, SEMrush, or similar.

- Ability to understand technical content and translate it into customer-friendly messaging.

Why Join Us?

- Be part of a fast-growing company in the priority bio-energy sector.

- Work with a highly motivated and passionate team driving sustainable energy solutions.

- Gain exposure to diverse digital projects and growth-focused campaigns.