Billion Broadcaster - Delivery Manager

Location: Gurgaon.

Department: Digital Marketing.

Reports To:.

Job Summary:

We are looking for an experienced Affiliate Delivery Manager to manage web-based affiliate campaigns, focusing on traffic generation, conversions, and lead generation across web platforms.

The ideal candidate will be well-versed in CPL (Cost Per Lead), CPC (Cost Per Click), and CPA (Cost Per Acquisition) models, with a focus on managing affiliates and optimizing web-based ads.

Key Responsibilities:

- Web Campaign Management:

- Manage affiliate campaigns across web platforms such as display ads, content-based marketing, and lead generation.

- Focus on CPC, CPA, and CPL models tailored to web campaigns (e.g, banners, search, and content).

- Affiliate Relationship Management:.

- Develop strong partnerships with web affiliates (e.g, publishers) to drive high-quality traffic to landing pages and offers.

- Negotiate contracts and manage the execution of web-based affiliate campaigns, ensuring they align with client goals.

- Optimization for Web Campaigns:.

- Optimize landing pages, creatives, and user journeys to improve performance across web traffic sources.

Requirements:.

- Experience:.

- Proven experience in managing web-based affiliate campaigns, including CPL, CPC, and CPA models.

- Strong knowledge of web traffic sources such as display ads, search engines, and content-based marketing.

- Skills:.

- Strong expertise in web analytics (e.g, Google Analytics, Affiliate Dashboards) and web performance optimization.

- Ability to work closely with web-based affiliates, publishers, and media buyers.

Preferred Qualifications:.

- Experience with programmatic advertising and DSPs for web display campaigns.

- Familiarity with affiliate marketing trends and platforms.

- Strong network within the digital marketing community, including relationships with publishers and other affiliate networks.

Delivery Manager - Mobile Team.

Job Summary:

We are seeking an experienced Delivery Manager to lead and manage the delivery of mobile-specific- marketing campaigns.

The ideal candidate will have a strong background in mobile marketing, app promotion, and working with mobile-focused affiliate networks.

This role requires expertise in campaign optimization, performance tracking, and mobile marketing strategies to drive user acquisition and ROI through mobile channels.

Key Responsibilities:

- Mobile Campaign Management:.

- Oversee the planning, execution, and optimization of mobile marketing campaigns, ensuring they align with client goals.

- Work closely with mobile affiliates to secure premium placements and improve app download rates.

- Collaborate with mobile-focused affiliate networks and partners to expand reach and maximize performance.

- Performance Monitoring & Optimization:.

- Continuously monitor mobile campaign performance, using platforms like AppsFlyer, Adjust, Branch etc to assess performance metrics.

- Identify opportunities for testing, optimization, and scaling across mobile devices and platforms (iOS and Android).

- Drive conversion rate optimization strategies specific to mobile, including in-app engagement and user retention strategies.

- Affiliate/Publisher Relationship Management:.

- Build and nurture relationships with mobile affiliate partners to ensure smooth and effective collaboration.

- Negotiate agreements and manage expectations around mobile campaign KPIs, payouts, and performance.

- Reporting & Insights:.

- Provide detailed reporting on mobile campaign performance, focusing on metrics like installs, cost-per-install (CPI), in-app purchases, and ROAS.

- Share insights with internal teams and clients, offering recommendations for performance improvement.

- Compliance & Fraud Prevention:.

- Ensure mobile campaigns adhere to industry regulations, affiliate program policies, and app store guidelines.

- Identify any potential issues related to fraud, attribution discrepancies, or non-compliant affiliates.

Requirements:

- Experience:

- 3+ years of experience in affiliate marketing, with a focus on mobile marketing and app promotion.

- Proven track record managing mobile affiliate campaigns, including CPI, CPC, and CPR models.

- Familiarity with mobile tracking platforms (e.g, AppsFlyer, Adjust, Branch).

- Familiarity with mobile programmatic buying and DSPs.

- Skills:.

- Strong analytical skills and experience using mobile performance tools and analytics.

- Proficient in mobile ad networks, app store optimization (ASO), and in-app marketing strategies.

- Strong communication skills to engage with mobile affiliates, partners, and internal teams.

- Knowledge of iOS and Android platforms for tracking and optimizing user acquisition campaigns.