bijnis - Category Marketing Lead

We are looking for a Category Manager/Marketer to join Bijnis (https://www.bijnis.com/about-us/). The candidate will be responsible for managing the categories listed on Bijnis, driving revenue, strategically developing and executing marketing strategies to increase customer engagement and retention.

Responsibilities :

- Manage categories on the platform, including product selection, pricing, and promotions.

- Analyze sales data and customer feedback to identify trends and opportunities for growth.

- Develop and execute marketing strategies to drive customer acquisition, retention, and engagement.

- Work closely with the sales team to identify and pursue new business opportunities and drive revenue growth.

- Collaborate with the sourcing team to develop and launch new products and services, and ensure product availability and pricing are optimized.

- Monitor and report on key performance indicators (KPIs) related to category performance and marketing initiatives.

- Stay up-to-date with market trends, competitor activity, and customer needs to continuously improve category performance and marketing strategies.

- Manage and mentor a team of marketing professionals for outreach campaigns

Qualifications:

- 1-4 years of experience in category management and/or marketing in the B2B e-commerce industry is preferred.

- Strong analytical and data-driven mindset, with experience in using data to drive business decisions.

- Excellent communication, collaboration, and leadership skills.

- Adept in managing a team of category specialists and marketing professionals.

- Proficiency in data analysis tools, e-commerce platforms, and marketing automation tools.

If you are a strategic thinker, customer-focused, and passionate about driving growth and revenue, we invite you to apply for this exciting opportunity!