BIBA - General Manager - Sales & Operations

BIBA Fashion Limited ("BIBA"), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. With BIBA, always expect a truly unique, wow-inspiring ethnic experience!

https://www.biba.in

General Manager - Sales & Operation, will be responsible for leading a retail team who can ensure the EBO stores/MBO counters are focused on achieving sales goals, customer service and the shopping experience, and developing internal talent and to create, recommend, and implement ideas to help Rangriti store/MBO counters reach all goals and objectives. This role works closely with distributors and Marketing team and to ensure enhancement of brand image.

Key Result Areas for the Incumbent

Process Responsibilities:

- Drives sales activities and implements ways to improve volume and profit; tracks sales and productivity

- Ensuring effective Inventory management for the concept in the all territory ( order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage)

- Review and analyze, articulate, and solve complex problems related to stock and sales and concepts to make effective business decisions

- Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action

- Ensure pricing of merchandise as per prescribed matrix

- Ensuring monthly feedback Concept on sales, stock positions and product feedback to be shared

- Strategize and seek opportunity for concept expansion in the all territory

- Ensuring completion of new projects in a timely manner

- Identify locations for stores as per reuired process and quality and Understand Territory dynamics (demographics, consumer behaviour, market understanding etc)

- Ensuring VM Implementation, SOP adherence, Stock Transfer, Petty cash approvals, Repairs & maintenances

People Management Responsibilities:

- Maintain regular connect with staff (Housing & Transport) and ensure welfare activities are planned

- Hand holding new joinees and basic induction formalities timely manner

- Train and monitor store manager /MBO Staff to ensure grievances are resolved in a timely manner

- Manage the Store Managers/MBO Staff - their performance, Training, development interventions and growth

- Manage and provide direction to the team. Set team goals and regularly measure team performance.

- Hiring, Training and Evaluation of Staff

- Manage Employees Incentives and Attendance approvals

Financial Responsibilities

- Cost control

- Petty cash Approvals

- Rent negotiations

Key Behavioral competencies required to perform this role:

Essential:

1. Communication

2. Customer Focus

3. People Management & Development

Desirable:

1. Initiative,

2. Raising Productivity/ Planning

3. Organizing, Leadership skills

Key Technical competencies required to perform this role

Essential:

1. Expertise in MS Office

2. Data interpretation capability

3. Channel management skills

4. Understanding of the key performance indicators

5. Inventory Management

6. Results orientation

7. Customer orientation

Desirable:

1. Negotiations Skills

2. Planning, Organizing,

3. Co-coordinating & Monitoring skills

4. Brand & product management skills

5. Ability to think, plan & execute large an agenda

6. Good leadership skills

7. Project Management

Key Performance Indicators:

1. Targets vs. Achievement

2. Shrinkage control

3. Mystery shopping

4. VM scored cards

5. SPF/MPF

6. Retention

7. Revenue

The candidate would have to interact and manage the following stakeholders:

- Work closely with the leaderships, of the channel partner to analyze to increase the visibility and growth of the brand

- Work closely with Logistic partners / Mall to ensure timely delivery of stock