Bharti Airtel - Head/Deputy General Manager - Postpaid Marketing - B2C/B2B/Data

Job Title: Postpaid Marketing Head (B2C,B2B, Data)

Job Level : DGM

Function : Marketing

Location : Delhi NCR

Reporting to : Head Marketing Delhi

Purpose of the Job:

1. Responsible for Postpaid Revenue & Customer Market share.

2. To plan actions and roll out initiatives for delivering revenue numbers and achieving RMS leadership in postpaid mobile LOB, Telemedia Data (MPLS,ILP)

3. To drive higher usage and retention of customers of Voice and Data in postpaid base through requisite up selling and communication programs

Deliverables (Maximum 5-6 key responsibilities) :

Postpaid Customer Acquisitions : Liaise with Retail, DSA, Corporate sales team and create programs and customer propositions to drive Postpaid Customer Gross

Own base management of the postpaid base to achieve overall gross revenues of the circle in both voice & data and deliver RMS growth

Design and execute programs to enhance ARPU & revenue across segments by customer life cycle management through higher customer engagement, loyalty programs leading to higher REC and lower inactive base

Pricing Approvals for Corporate accounts - Voice & Data

Sales Incentive Plans for team delivery, NAC (to keep acquisition cost with in budgets), Schemes, targets to ensure acquisition numbers.

High level of coordination both at the backend & front end (sales team) to ensure error free delivery of products in the market done through planning & meticulous execution.

High level of sensitivity to market dynamics, keep a track of competition ensuing product & market superiority done through market visits, innovative products & streamlined support to sales team.

Demonstrate (Key competencies):

1. Excellent communication and presentation skills,

2. Excellent Analytical skills,

3. Capability to drive sales

4. Strong Interpersonal skills and ability to drive cross functional teams

5. Highly customer oriented

Educational Level

A recognized postgraduate degree in Management (preferably from a premier institute) with specialization in Marketing.

Working Experience

Must have: 6-12 years

No. of Subordinates : 5

i) Direct - 4

ii) Indirect - 2