Best Life - Cofounder/Chief Marketing Officer - Health & Beauty Startup

We are looking for a co-founder to grow our DTC Health and Beauty brand.

The person must be deeply passionate about Brand Building, Health, Retail & Digital Marketing.

About The Business :

- An online health and beauty start-up

- Bootstrapped start-up based out of Delhi, trying to solve the shopping dilemma of women looking for Toxin-free, Health and Beauty Solutions.

Desired Profile :

- Entrepreneurs who have successfully exited from a business are welcome.

- Knowledge about startup ecosystem and fund-raising in India.

- Entrepreneurial in nature and have great interpersonal skills

- Result-oriented, self-starter

- Digital Marketer/ Manager: Plan, Execute, and Measure creative growth strategies to increase follower base and conversions.

- Managed SM, SEO and the CPC's of the digital world

Industry Personal Care /Beauty/FMCG/ Internet/Retail

Role :

- Drive customer acquisition strategies

- Manage strategic and creative development of digital marketing programs, media planning, and implementation of digital advertising and direct response initiatives across channels.

- Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)

- Manage and oversee outside agency partners to optimize and expand upon existing campaigns

- Continually tweak and optimize campaign creative, copy and audiences to ensure campaigns do not create fatigue and are reaching the most efficient audiences

- Synthesize and share campaign results and best practices within Best Life

Requirements : 

- Preferably an MBA from Top 10 B-School such as IIM, ISB but not a must

- Prior work experience in digital marketing, with demonstrated expertise in above areas

- Strong creativity and ability to create innovative campaigns

- Ability to think analytically and take a data-driven approach

Our Vision

- To be India's leading Health & Beauty brand

- Target Revenues of INR 5 cr in 12 months

- Make the buying process for our customers as simple as possible.

An exciting opportunity to be a part of a fast growing Consumer Brand from the beginning.

Compensation (Customised structure) : Base, Revenue Share + ESOP