Beiersdorf - Senior Shopper & Customer Marketing Manager - IIM/ISB/MDI/FMS

Nivea India - Sr Shopper and Customer Marketing Manager

Senior Shopper & Customer Marketing Manager - MT

Job Description :

About NIVEA India :

CARE FOR SKIN - CARE FOR PEOPLE :

- Beiersdorf AG is a global company with more than 150 affiliates worldwide. Our two separate business segments are responsible for operations in their respective areas- Consumer Segment and Tesa. For over 130 years, Beiersdorf have dedicated itself to meeting it's consumers' individual needs and are considered to be the inventors of modern skin care. It's research and development expertise, innovative products, and strong brands are the reasons for the success

- Care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, NIVEA Crme, NIVEA MEN, make more than 500 million consumers in over 200 countries feel good in their skin.

- Join this world of care and start your career in an environment that offers you the opportunity to work with leading experts and the highest scientific research technologies. Shape your professional future from day one and explore our collaborative culture with courageous, innovative teams that all share one exciting goal: inventing skin care products of the next generation.

Overall Responsibilities of the role :

- The Senior Manager- Shopper & Customer Marketing for MT is responsible for the one of the key verticals of S&CM at Nivea i.e., channel partners. Key responsibilities include customer activations, budget management for trade scheme and evaluating & implementing strategies for business growth.

- He/she would be the key person involved with all launch planning and turnover planning along with other key departments.

Successful performance requires :

- Planning & analytical skills to handle complex situations

- Taking the full responsibility for decisions and repercussions

- Innovative and out of box thinking

- Strong communication and negotiation skills

- A high degree of people management / cross-functional stakeholder management skills

Detailed Responsibilities :

1) Budget Management - Field Force

a. Plan, design and roll out monthly incentive plans for field sales force.

b. Keep a track of set KPIs and highlight improvement areas to regional sales teams.

c. Track monthly achievements of BDO/ASM/MT Team/RSMs vs targets and finalize incentives for them.

d. Share the learning of width and depth of FF sales incentives and other adhoc incentives to improve effectiveness of the same.

2) Launch Planning :

a. Plan distribution, sell ins and finalize launch plans for all the new launches in consultation with marketing and regional sales team.

b. Track the launch plan vs actual achievements and do offtake tracking for all the new launches.

c. Align all stakeholders to ensure that the launch plan is customized at micro-level

3) Planning & execution of all Merchandising & Visibility elements in MT customers & visibility budget management.

4) Planning & execution of shopper engagement activations at POS

5) Nielsen & POS data management & reporting.

Required Qualification :

- Education :

- MBA from Tier 1 Institute from in Sales & Marketing.

- 5 to 6 years' experience in Sales out of which 1-2 yrs should be in frontline sales and 2 yrs in Customer/Trade Marketing in MT.

- Experience in FMCG industry is desired.

Reporting Structure and Key Stakeholders : The role reports to the S&CM Head, who in turn reports to the Head of Sales.

Main Contacts :

Internal : All staff of NIVEA India, especially Sales & Marketing along with Finance, IT and HR

External : Agencies for events

Job Location : Mumbai