Beiersdorf - Senior Digital Marketing Manager

Sr Digital Marketing Manager - Nivea India Pvt Ltd

JOB DESCRIPTION - SR DIGITAL MARKETING MANAGER

NIVEA India Pvt. Ltd. is committed to providing equal opportunities in employment and creating an inclusive work environment.

About Beiersdorf AG:

- At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products through much loved brands such as NIVEA, Eucerin, La Prairie, Hansaplast and Labello. We act according to our purpose: WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

- Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them - that we live an inclusive culture that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

- With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, through which Beiersdorf is generating added value for consumers, society, and the environment.

- NIVEA India Pvt. Ltd., headquartered in Mumbai is the wholly owned subsidiary of Beiersdorf (BDF) AG & was registered in 2005. NIVEA India has emerged as a prominent leader in the skin care and personal care segments offering a with unique proposition to our consumers. We are No. 1 or 2 in all the categories we operate in viz. body lotions, all-purpose cremes, deodorants, roll-ons, shower gels, lip care, sun care, male grooming, face washes. At the heart of sustainable performance, lie our core values of Care, Simplicity, Courage and Trust. At NIVEA India, we believe in an additional core value which is central to the NIVEA India way of life i.e., Quality. Our vision at NIVEA India is to be Emerging India's most loved and trusted skincare brand. Working with CARE+ as a strategic direction, NIVEA India is well poised to meet and exceed this ambition.

- In January 2022, NIVEA India has been awarded the Great Place to Work- Certification. This certification marks the exceptional work and commitment of the company to live by its purpose of Care Beyond Skin and its core values every single day. Over the years, NIVEA India has invested in talent and culture and driven innovative people practices cutting across inclusion & diversity, employee well-being and development. In its pursuit of excellence, NIVEA India has pushed the envelope to create a digital first mind-set in its ecosystem. Enriched by a challenging work environment, and fuelled by an entrepreneurial drive, NIVEA India exuberates the energy of a start-up with the wisdom of a 140-year-old conglomerate.

- As a testament to our vision, we are proud to share that NIVEA India has ranked as #1 brand in the Skincare category in The Brand Trust Report, India Study 2022. TRA which is India's foremost data insights company is dedicated to understanding, simplifying and researching aspects that makes the intangibles of brands more measurable. TRA has been publishing India's Most Trusted Brands in 'The Brand Trust Report' for the last 11 years consecutively.

Role Overview :

As NIVEA INDIA evolves into its next phase of digital transformation, we are looking for a digital & content marketeer that can help steer the ship in 2-3 clear areas of focus that are instrumental in driving the brand's agenda. The role of this Sr Digital Marketing Manager will straddle across critical workstreams of leading the digital campaign & content agenda on relevant categories.

Detailed Responsibilities (non-conclusive) :

1. Digital content development and planning:

a. Lead digital content creation across earned and owned digital touchpoints across all our brands - NIVEA, EUCERIN, Hansaplast

b. Drive flagship initiatives like NIVEA SOFT FRESH BATCH (project lead), integrating creative, media, content & tech

c. Own NIVEA's social presence across touchpoints social, ORM and activate always-on plans across content & media

2. Influencer content management & planning

a. Develop and lead a comprehensive influencer strategy aligned with brand objectives for relevant brands & categories.

b. Own, identify, cultivate, and manage relationships with key partners & agencies.

c. Steer the influencer marketing agenda for the business and lead initiatives that helps our brands be best-in-class

d. Build best practices across categories to drive synergies across campaigns & long-term planning for the MU, region & globally

e. Drive efficiency across aligned cost & media metrics along with focus on measurement, reporting

f. Identify tools & platforms to upskill execution & activity

3. Category campaign partnering

a. Partnering with brand teams on campaign creative asset creation

b. Owning the creative consumer journey across the digital medium to deliver best-in-class experiences

c. Drive the digital strategy for relevant categories in the short term and long term to help achieve business goals

d. Co-brief agencies with category teams and own the digital execution

4. Key Initiatives

a. Managing digital campaigns in conjunction with category teams, media teams and external agency partners

b. Clear measurability across all relevant digital campaigns and initiatives

c. Integrating with e-commerce to drive category relevant e-marketing initiatives

Required Qualification :

Experience - 6+ years of Content & Digital Marketing in Beauty/ FMCG / Agency set-up.

Skillset :

- Passion for the beauty & skin care industry

- Strong communication skills, very social media savvy.

- Has proven experience in content and influencer marketing

- Strong understanding of digital landscape & its potential to build competitive advantage

- Understanding of digital media campaigns & media metrics

- A team player

- Project management

- Strong agency management & engagement skills

- Strong negotiation and communication skills

- Proficient in English

Stakeholders:

Internal:

- Skip level: Marketing Director

- Reporting to: Head - Media & Digital

- Key marketing leadership team: Category Managers, Media head, CMI head

- Category teams

External:

- Creative agencies

- Media agencies

- Influencer agencies

- Platform partners

This job description is a general guideline for the scope the position. It can neither cover the total, detailed scope of the job, nor does is it meant to stay unmodified and static for a longer period of time, since the business environment is constantly developing. In this respect the job description is a dynamic framework that cannot be claimed to be conclusive by neither the employee, nor by the employer.