Beiersdorf - Media Lead - Nivea

Job description

Nivea : Opening Media Lead : Location : Mumbai

CARE FOR SKIN - CARE FOR PEOPLE :

- Beiersdorf AG is a global company with more than 150 affiliates worldwide. Our two separate business segments are responsible for operations in their respective areas Consumer Segment and Tesa. For over 130 years, Beiersdorf have dedicated itself to meeting it's consumers- individual needs and are considered to be the inventors of modern skin care. It's research and development expertise, innovative products, and strong brands are the reasons for the success

- Care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, NIVEA Cr- me, NIVEA MEN, make more than 500 million consumers in over 200 countries feel good in their skin.

- Join this world of care and start your career in an environment that offers you the opportunity to work with leading experts and the highest scientific research technologies. Shape your professional future from day one and explore our collaborative culture with courageous, innovative teams that all share one exciting goal: inventing skin care products of the next generation.

Role: MEDIA LEAD

Job Description :

- Develop effective media strategies while building efficiencies across mediums

- Execute the media strategy for the brands with the help of media agencies

- Lead the process of developing annual media plans and media buying for the brands

- Monitoring and ensuring the implementation of media plans, consumption of media deals by coordinating with media agency

- Preparing and providing monthly media MIS top-lines to brand teams and senior management

- Facilitating the brand teams to follow the media planning process for their brands

- Developing media innovations and media properties for the brands

- Media analytics to link Sales/media data etc and other relevant analysis to help make the media investments more efficient and effective and take media inputs to a higher level

- Reconcile cancelled / missed spots, deal consumption with Agency

- Track monthly authorization V/s estimated / actual spends.

- Maintain all the documents Audit worthy

Required Qualification :

1. Graduate/ Post Graduate in Marketing with 5 years or more years of experience working in FMCG media/marketing and/or media agency account management/planning.

2. Strategic planning skills and experience in executing integrated marketing campaigns

3. Experience overseeing and coordinating across functions and partners.

- 5-6 years of experience

- Media background from Media agencies/ Corp handling

- Stronger hold needed on offline media- TV, print, videos

- Should know digital media strategy

- Good presentation skills

- Must have worked in/ for FMCG

Mariyam Warsi