Beiersdorf - Customer Marketing Manager - eCommerce Vertical

Beiersdorf - E Commerce Customer Marketing Manager

CARE FOR SKIN - CARE FOR PEOPLE

- Beiersdorf AG is a global company with more than 150 affiliates worldwide. Our two separate business segments are responsible for operations in their respective areas- Consumer Segment and Tesa. For over 130 years, Beiersdorf have dedicated itself to meeting it's consumers- individual needs and are considered to be the inventors of modern skin care. It's research and development expertise, innovative products, and strong brands are the reasons for the success

- Care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, NIVEA Cr- me, NIVEA MEN, make more than 500 million consumers in over 200 countries feel good in their skin.

- Join this world of care and start your career in an environment that offers you the opportunity to work with leading experts and the highest scientific research technologies. Shape your professional future from day one and explore our collaborative culture with courageous, innovative teams that all share one exciting goal: inventing skin care products of the next generation.

Job Description :

- Main Purpose - what is the main objective/purpose of the role?

- Responsible to develop NIVEA India e-commerce customer marketing strategy and execution to drive the business.

- Accountabilities - list in priority order the main accountabilities/deliverables of the role, including key measures. These should be clearly the responsibilities of the JOB HOLDER.

- Drive the S&OP process for E Commerce Channel by liaising with and influencing cross-functional stakeholders

- Work closely with the Finance team to determine and allocate budgets for spends on e-commerce portals.

- Develop and drive best in class systems and processes for seamless functioning of E Commerce team.

- Develop Promotional strategy for e-commerce channel by understanding the model as well competitive and business trends.

- Develop A+ content, SEO based Product description pages, Brand/ Theme Stores and visibility banners

- Collaborating with cross-function partners (Category / Brand Marketing / Digital Marketing teams) on all aspects of E-Commerce business including product portfolio, content strategy etc.

- Set up robust Review mechanisms to generate MIS to enable decision-making at HO level.

- Analyze data available in various MIS to develop action plans for business development.

- Understand the market realities and benchmark practices with other FMCG companies

Job Dimensions : What is the scope of the role - volume, net revenue, budget, geography, number of customers, number of sites etc for THIS role?

- Support profitable functioning & scale-up of NIVEA India e-commerce business.

- Geographical Location / Number of sites - All PAN India online portals (pure players / marketplace / beauty portals / grocers / multichannel)

Key Skills/Experience Required :

- Specific education/certification, specific functional experience, language etc NEEDED for the job. Please note that this is not necessarily the incumbent's personal background.

- Shopper and Customer Marketing / Digital Marketing experience of 3+ years in FMCG.

- 1+ year E-Commerce Marketing / Brand Management experience is mandatory.

- Analytical, influencing, collaboration & inclusion skills are desirable.Job Description