Beiersdorf - Brand Manager - Nivea

Brand Manager

Job Description:

- Overall Understanding Of Market Landscape, Categories, Competitors In India.

- Annual/Day-To-Day Business Management.

- Lead in define issues/opportunities/drive categorys growth with cross-functional team, extensive knowledge of the brand, the category, competitors and the market from quantitative and qualitative market research.

- Take up business critical projects and lead them for the MU.

- Consistently monitoring and analyzing business performance, market situation and competitors for monthly business review meeting.

- Developing, implementing and controlling the Annual Business Plan and Product Marketing Plan for each brand group (BGR).

- Own Marketing Budget for India MU.

- Own & Manage P&L performance.

- Prepare reports to monitor / evaluate key brands performance.

- Initiate BDI when opportunities arise.

- Works closely with SCM, Sales, Supply Chain, Finance to deliver launch and re-launch activities.

- Support Marketing Manager in develop price strategy.

- Support Marketing Manager in driving India Harmonization process and work closely with markets to align India claims and support Indian law development, approval, upload to D2P.

- Share best practice, asset, campaign to India MU countries.

- Prepare Financial forecast for NPD submission.

- Prepare launch meeting presentation for approval.

- Analysis of internal sales, category trends and competition activity.

Media & Communication:

- Work with Media & Digital/ Agencies to get the right media strategy, consumer journey at the optimized spending level that deliver businesss goals.

- Work with Media & Digital for PIM score, precision marketing and ensure work in line with Digital KPI.

- Work with Category Manager India for NPD and Communication (adaptation, last miles) and cascade plan to SCM and cross function.

- Take initiative in bringing new ideas based on in-depth consumers understanding as well as come up with solution when project is not progressing.

- Strong analytical, project management, strategic thinking skills.

- Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill.

- Very good command in English both spoken and written.

- Good computer literacy.