Beiersdorf - Assistant Insights Manager

CARE FOR SKIN - CARE FOR PEOPLE

Beiersdorf AG is a global company with more than 150 affiliates worldwide. Our two separate business segments are responsible for operations in their respective areas- Consumer Segment and Tesa. For over 130 years, Beiersdorf have dedicated itself to meeting it's consumers- individual needs and are considered to be the inventors of modern skin care. It's research and development expertise, innovative products, and strong brands are the reasons for the success

Care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, NIVEA Cr- me, NIVEA MEN, make more than 500 million consumers in over 200 countries feel good in their skin.

Join this world of care and start your career in an environment that offers you the opportunity to work with leading experts and the highest scientific research technologies. Shape your professional future from day one and explore our collaborative culture with courageous, innovative teams that all share one exciting goal: inventing skin care products of the next generation.

About the Role:

Position/Role : Assistant Insights Manager

Roles and Responsibilities -

1) To assist in the Insight and Planning agenda that feeds into marketing teams activities to develop innovations and renovations through unearthing of sharp, distinctive insights and drivers across consumers/shoppers and customers

2) Drive findings and insights based on sales & consumer data

3) Categories that need to be handled:

Entire NIVEA portfolio involving skin care & personal care

4) Principal Accountabilities -

- Managing Syndicated data sources retail panel, household data. Providing reports and analysis based on this data. Developing market understanding and prioritization of markets, geographies based on sales trend.

- Work with the brand teams to leverage insights & research to answer key business queries involves qualitative & quantitative research

- Work with external research agencies & managing them to plan and execute ad hoc researches as per agreed plans and budgets

5) Internal and External Relationships:

Effective business partnering with the local Marketing team in particular the Brand Managers and Category Managers.

Externally, key contacts are with:

- Research Suppliers

- Global peers in insights and research

6) Knowledge, Skills & Experience Needed:

MBA with experience in market research is a must.

Total work experience 4-5 years

All the experience could be with the research agency. FMCG company research experience would be an advantage.

Skill set/experience:

1. Must have experience in quantitative research retail panel/new launches/ adhoc research/ ad testing/product test.

2. Ability to use Nielsen retail panel and data mining is a must. Comfortable working with numbers and unearthing trends based on data.

3. Ability to handle projects on an individual basis.

4. Ability to interact with senior stake holders in the system.

5. High level of accuracy and efficiency required in work.

6. Ready to travel for research as per requirements

Additional competencies:

1. Proficient in Microsoft excel

2. Proficient in preparing presentations as per business requirements

3. Comfortable working on different research tools and software.