BeepKart - Product Analyst

About BeepKart:

BeepKart is building a brand for used 2-wheelers. It is taking a digital-first approach to providing the trust that buyers/sellers seek in this high consideration & involvement category. The team has experience in serial entrepreneurship, building category leaders, tech venture capital, mobility, and rapidly scaling start-up operations. We are largely focused on end customers for procurement and sales.

As a Product Analyst in the Analytics Team at Beepkart, you will play a critical role in understanding user needs using web/app events data, analyzing new product feature performance, and driving data-informed decisions. You will work closely with product managers, engineers, and other stakeholders to ensure our products meet and exceed customer expectations.

Key Responsibilities:

Data Analysis and Insights:

- Collect, parse, analyze, and interpret large events data from Website and App to understand customer behavior and signals

- Develop and maintain dashboards and reports to track key performance indicators (KPIs).

- Conduct market research and competitive analysis to identify trends and opportunities and simultaneously provide recommendations/suggestions

Product Development Support:

- Collaborate with product managers to define product requirements and prioritize features based on data-driven insights.

- Participate in the product development lifecycle, from ideation to launch, ensuring data key-data logging and capturing is done

- Conduct A/B testing and other statistical tests to evaluate product features and enhance user experience.

Stakeholder Collaboration:

- Communicate findings and recommendations to cross-functional teams, including product management, engineering, marketing, and sales.

- Present data-driven insights to senior leadership to inform strategic decision-making.

- Work with engineering teams to ensure accurate implementation of analytics tools and data tracking mechanisms.

Qualifications:

- Bachelor's degree in Business, Economics, Statistics, Data Science, or a related field;

- Master's degree preferred.

- 3+ years of experience in product analysis, data analytics, or a related role.

- Good Proficiency in data analysis tools such as SQL for querying databases and extracting data.

- Hands-on experience on Python for advanced data analysis, statistical modeling, and automation.

- Experience with data visualization tools such as Tableau, Power BI, or Looker.

- Strong understanding of product management principles and agile methodologies.

- Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.

- Strong problem-solving skills and attention to detail.

Preferred Skills:

- Experience with A/B testing and experimentation.

- Knowledge of machine learning techniques and applications.

- Familiarity with data warehousing solutions like Redshift or BigQuery

- Experience in a startup or fast-paced environment..

- Good documentation skills of the development of analysis

- Having knowledge of Google Analytics and CleverTap