BeatO - Manager - Pay Per Click

Job Description

The candidate will be required to strategize, launch, monitor and lead execution of PPC campaigns across various channels such as Google, Facebook and Amazon Marketing Services (self -serve platform)

- Leadership and entrepreneurial skills to spearhead PPC vertical

- Create campaigns to drive online traffic/sales to our web and mobile properties by executing keyword research and providing insights to achieve the business targets

- Ideate with the business team on e-commerce strategies and opportunities to reach out to potential audience

- Achieve ROI and CPA targets set for all campaigns on a weekly, monthly and yearly basis

- In-depth analysis of the account to derive and implement learnings on a periodic basis

- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency

- Interact with the agency/ internal stakeholders to create assets required for digital campaigns

- Provide regular feed backs to improve the performance of the campaigns as well as other brand assets

- Formulate work-flows and test implementation for new campaigns/ offers.

Desired Skills & Experience

- 4+ years of experience with paid search & social media campaigns

- Proven PPC skills, optimization techniques, and bid management

- Proven knowledge of PPC and Social media

- Expert in MS-Excel (Pivots & Formulas)

- Excellent communications skills, both oral and written

- Google Certification is a requirement

- E-commerce experience is a plus

- Bachelor's/Master's Degree - Marketing or Advertising is a plus