BD Manager - FMCG

BUSINESS DEVELOPMENT MANAGER

Main Purpose –

- Will lead the MT/OP agenda across the unit.

- Key Accounts and their space management to develop and execute the business plans.

- His/her primary objective is to drive volume & share across the Key Accounts and support execution of BU business initiatives for all MT/OP.

Accountabilities – list in priority order the main accountabilities/deliverables of the role, including key measures.

1. Business Development

- Work closely with Company Senior Management and MU- Market Development team to develop a yearly account plan (AOP) to the Pepsi-Cola standard for BU, MU and local accounts within the territory.

- Set clear performance expectations to achieve growth in terms of sales volume and number of Pepsi outlets. This will include aligning Senior Management on equipment, pricing, personnel and Key Accounts marketing to achieve company’ s sales & profit objectives.

- Influence the S&D team & franchise managers in the execution of AOP programs, including the preparation & implementation of marketing initiatives & service

2. Account Wiring

- Develop a wiring plan for all key accounts in his market.

- Establish regular contact, himself & his team with senior management of designated accounts, and ensure appropriate contact with Pepsi’ s senior management are being carried out as per the Customer Wiring Plan.

3. Account Development

- Identify potential new accounts and opportunities to develop existing accounts through leading the negotiations of CDAs within company’s policies & budget, and monitor performance and compliance to take corrective action where appropriate.

- Work with MU Market Development Team to develop account specific strategies, standards for merchandising, range, promotions, pricing, equipment and communicates the same to the field

4. In-Store Presence

- Develop Market presence standards in coordination with Regional Sales managers and Key Accounts managers.

- Delivers Brand/Package presence guidelines / standards to market.

5. People Agenda

- Ensuring the growth and development of the people reporting to this position via learning activities and training

- To ensure that the performance management process is carried out for the people

- Providing a healthy environment that encourages empowerment and diversity

- Carrying out people related activities like planning resources required, etc

6. Experience and Qualification

MBA degree and 4-6 years of experience preferably with FMCG or Telecom background

Skills and Behavioral Attributes

- Good Inter-Personal Skills

- Excellent communication, coaching and influencing skills

- Strong organization and project management skills

- High level of confidence & ability to carry himself/herself

- Strong focus on delivery and results with high drive and energy levels

- Customer Management/Client Servicing Skills

- Good Analytical and Negotiation Skills

- Good knowledge on excel & windows office

Gurleen Kaur Ahluwalia
Step Up Placements
E-mail: gurleen.kaur@stepupplacements.com
Mobile: +91 9317782177
Corporate Office :- Ludhiana
Branch Offices - Indore, Surat, Chandigarh, Pune