BBCL - Head - Marketing

Head of Marketing:

Requirements

- 7+ years relevant experience

- Excellent communication skills- verbal and written

- Strong knowledge of the app industry and start-up ecosystem

- Good work ethic, passionate and pro-active

- Ability to focus and drive to meet goals, deadlines and manage a demanding workload

- Ability to identify the right marketing avenues for a unique product like FIZZ

- Previous experience with event conceptualization, execution and management

- Knowledge about the digital marketing space including SEM and SEO, SMO, ASO and Adwords.

- Experience in exploring and implementation of offline strategies

- Ability to document and execute strategies while working with stringent budgets

- Proficiency in PowerPoint and Excel

- Entrepreneurial spirit

- Experience in the discount space desirable

Responsibilities by function:

Strategy:

- To work with the founding team to develop a short term and long term, online and offline, marketing strategy for the company

- Translate consumer trends into effective and integrated marketing plans with the right marketing mix, creative strategy and portfolio management to ensure delivery of brand and business objectives

- Create and strengthen the company's brand values and identity in line with it's goals, vision and mission

- Select and be the point of contact for external agencies (advertising/media/branding, etc) wherever necessary

Execution:

- Work with the team to execute all strategies

- Identify the most effective avenues to ensure higher downloads, users and conversions in the future

- Monitor all promotional activities undertaken and evaluate its effectiveness by analyzing the conversion percentages and utilize the information to improve the annual marketing plan and take corrective decisions going forward

- Manage PR and communication strategy for the organization

Event Management:

- Conceptualize and co-ordinate events as a promotional activity for vendor partners

- Strategically identify the target audience and appropriate marketing avenues for the event

- Ensure end-to-end delivery of every event with the help of the team

- Be the point of contact for any issues that may arise

Team Management:

- Continuous assessment of skill set inventory vis-- -vis organizational/functional needs, identify gaps and induct right people

- Conduct periodical performance appraisal of the team members and guide them to improve their performance and build their career path