Baskin Robbins - Trade Marketing Role

Trade Marketing (From QSR/Food Aggregators Only)

- Develop trade marketing strategies for the Parlour and Retail channels aligned with the brand strategy

- Work closely with the respective Regional marketing team and regional heads (Parlour and Retail) to cater to their requirements and drive marketing strategies in the respective regions

- Support with marketing activities for new store openings.

- Work in tandem with the brand manager and the internal creative+copy team for parlour/retail creative.

- Understanding our Regional presence, local trends and demands

- Up to date Market Intelligence & Competition Analysis and trends- Monitors competition (New Products/Promotions etc.)

- Drive Region specific promotional activities

- Monthly field visits, and MIS reports for weak and new stores.

- Delivery of all planned brand marketing activity on time, within budget while also working on ways to improve processes

- Identify relevant events for the brand across the country and execute the same.

This position reports to the Head - Marketing and a team of Field Marketing executives reporting to this position.

Key Skills:

- 5+ years of relevant Trade Marketing experience in FMCG, QSRs, Food aggregators or in Food Retail driving Marketing

- Demonstrate Creative thinking for designing collaterals

- Manage multiple regions / projects, defining and adhering to time scales and delivering excellent execution

- Be a self-starter and have a great capacity to work autonomously

- Strong verbal and written communication skills

- Strong communication, relationship building and management skills.

- Strong implementation & execution skills

- Strong team handling experience