Baskin Robbins - Senior Executive - Field Marketing

Senior Executive- Field Marketing

- Responsible for creating new, innovative ideas & design campaigns to support the sales team in achieving store targets, doing Field Marketing

- Support with marketing activities for new store openings.

- Creating marketing campaigns for stores to increase ASPD (Average sales per day), AWPD (Average walk-in per day), and APC (Average per check)

- Ensure that the brand activity leads to healthy commercial revenue for the company as well as stores

- Providing on time evaluation of marketing activity undertaken

- Track & monitor ROI, report on marketing spends and competitors analysis

- Delivery of all planned brand marketing activity on time, within budget while also working on ways to improve processes

- Working closely with purchase and suppliers to ensure minimal spends without hampering the goal of the activity. Co- ordinate with ops & sales team

Key Skills:

- Strong communication, relationship building and management skills.

- Self-motivated and results oriented.

- Customer Relationship Management

- Distribution Management

- Local Store merchandising

- Time Management

- Strong implementation & execution skills

- Should be willing to travel Extensively