Posted By
Posted in
Sales & Marketing
Job Code
1287285
Assistant Manager - Google& Amazon PPC Ads.
We at Innovist (Bare anatomy, Chemist at play and Sunscoop) are looking to hire a Assistant Manager - Google& Amazon PPC Ads.
Job Location - Gurgaon
Work From Office
Experience : 2-5 Years
Candidates from FMCG Cosmetics Industry is preferred.
Responsibilities a Amazon PPC Ads expert is expected to have:
- Strategizing PPC campaigns, allocate budgets and optimize ROI from different Amazon & Google PPC Ads campaign types.
- Having experience in analysis of amazon business reports, search term reports, etc.
- Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights
- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets on a weekly basis.
- Should have sound knowledge of amazon seller central and vendor central.
- Liaise with external agencies to drive higher revenue from paid ads channels
- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate
- Tracking and reporting key paid marketing campaign metrics
- Managing and updating analytics mechanisms for continued data tracking
Desired Candidate Profile Key Qualifications:
- 2-5 years of work experience in Amazon & Google advertising for D2C brand
- Hands-on experience in understanding of paid search tactics and digital marketing skills to monitor and manage our Amazon & Google PPC campaigns that generate positive ROI.
- Strong written and verbal communication skills
- Presentation skills, analytical mindset and ability to spot patterns and trends in data
- Having experience in analysis of amazon business reports, search term reports, etc.
Job Qualifications and Skill Sets :
Below are the qualifications expected of a Amazon & Google PPC Ads expert:
- FB Blueprint certification, Google Ads & Google Analytics, Amazon Certification
- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred.
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
- An understanding of search engine optimization (SEO) and search engine marketing (SEM).
- Competency with using MS-Excel and PowerPoint to present plans and report.
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Posted By
Posted in
Sales & Marketing
Job Code
1287285