Barclays - Assistant Manager - Marketing Analytics

About Barclays : 

- Barclays is a transatlantic consumer, corporate and investment bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in our two home markets of the UK and the US. Our goal is to become the bank of choice by providing superior services to customers and clients and supporting our stakeholders via a commercially successful business that generates long-term sustainable returns.

- Our two clearly defined divisions, Barclays UK and Barclays International, provide diversification by business line, geography and customer, enhancing financial resilience and helping to contribute to the delivery of consistent returns through the business cycle. We have a strong core business with exciting prospects, well positioned to deliver long-term value for our shareholders.

- Consistent with the objective of delivering long-term sustainable value for all our stakeholders, we have developed our Shared Growth Ambition - our approach to citizenship and the sustainability of the business model we operate. The aim is to make decisions and do business that provides our clients and customers, and the communities which we serve, with access to a prosperous future.

- The delivery of our strategy is underpinned by the energy, commitment and passion of our people, and we are clear on our common purpose: to help people achieve their ambitions, in the right way.

About ACE/Marketing Analytics : 

- What is - ACE ? We combine three sources of analytical capability : Analytics (including our data science team - Advanced Data Analytics), Customer Insights (including Marketing Research) and Experience Insights (based on analysis of Customer Journeys). We engage with the business in multiple ways, turning insight into value through analytics and insight. We have big impact by enabling the productive use of business information as well as implementing information-based strategies.

- Dynamic working gives everyone at Barclays the opportunity to integrate professional and personal lives, if you have a need for flexibility then please discuss this with the hiring manager.

Overall purpose of role : 

- Deliver hypothesis-driven analysis to investigate key business issues relating to Barclays customers, markets, products and channels, and use this insight to drive the wider Retail and Business Bank's agenda to create value for customers, colleagues, the community and the company.

Key Accountabilities and Skills required :

Modelling & Analytics.

- Identify performance trends, customer behaviours and commercial opportunities and risks through application of quantitative analytical skills

- Undertake analysis to understand customer behaviour, product and financial performance to then help to maximise product performance, support product plans and drive key strategic initiatives with support from senior analytics colleagues.

- Contribute to the design, test and build of complex information across multiple decision engines to identify causal links between customer behaviour and business opportunities and performance

- Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities

- Value added offers and services to customers to improve customer engagement

- Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition

- Marketing Performance Evaluation

- Production of regular performance monitoring across all marketing campaigns

- Performance monitoring of models / scorecards

- Identification of enhancements within agreed parameters to optimise performance

- Stakeholder management and leadership.

- Engage with on-shore partners and business heads to execute analytics projects in line with business expectation

Your Skills and Qualifications will include:

 Basic Qualifications :

- Strong SAS & SQL coding skills, R/ Python

- Knowledge of retail lending products

- Responsible self - starter who demonstrates strong innovative problem solving capability with regards to all areas of responsibility. Validates and takes ownership of own work

- Excellent written and verbal communication skills with the ability to communicate technical information in a clear way

 Preferred Qualifications-

- Strong understanding of lending products from marketing, finance, risk and policy perspective

- Strong ability to train and execute