BankBazaar.com - Senior Executive - Digital Marketing

About BankBazaar.sg

At BankBazaar.sg, we- re working hard to change the way financial products are approached in Singapore. We are backed by Amazon, Sequoia, Fidelity, Walden, Mousse Partners, Experian, and have been defining the online personal finance experience over the last 8+ years. We are the leading online platform for loans & credit cards in India and started recently in Singapore.

We believe that it is possible to deliver clean, clutter-free & simple product experiences in complex products such as loans, credit cards, insurance and investment products through smart technology and intelligent interface design. All this with a keen eye for user experience and the razor-sharp focus on conversion.

We- re looking for similar-minded people who are passionate about converting prospects to users via compelling and exciting marketing programs.

People love working here because :

- Fast-paced environment

- Ownership & autonomy of area of expertise

- Smart & nice people (even if we say so ourselves) -

- Ability to contribute ideas & watch them come to life -

- Problem-solving environment -

- We- re obsessed about - the customer-

Who are we looking for:

- Any bachelor's degree (preferably science). Post-graduation is added advantage

- 4-6 years of performance marketing experience. Financial services experience will be an advantage, but we are open to considering marketing talents from other industries.

- Strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Proven experience in effectively managing internal stakeholders (such as product, legal, programmers, etc.) and vendors to launch campaigns on time and on budget.

- Should have demonstrated experience in running digital marketing campaigns end-to-end, including defining a clear/ detailed plan, tightly managing the development process, executing flawlessly and optimising performance.

- You have both a creative and numerical orientation in running and evaluating campaign performance.

- You are up-to-date on the latest trends in addition to best practices and new innovations on online acquisition campaigns.

What we expect from you: -

- Plan and execute all digital marketing, including SEM, Social, affiliate, content marketing (Outbrain, Tabula, etc.,), email and Display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Plan, execute and measure experiments and conversion tests

- Experience in website analytics tools like Google Analytics, Omniture, etc.,

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

The mindset you need to possess in order to succeed in this role:

- The proactive attitude on problem-solving

- Excited to take ownership at an early stage of the company

- Loves learning and growing personally and professionally

- No ego but has a high bar on self's work

Salary Offered : 8-12LPA