- Develop and maintain SEO strategic roadmap. Communicate optimization opportunities and risks across all parts of the organization
- Devise and gate-keep an integrated Search Engine Optimization plan with Head of Marketing, Technology, Product and Country GMs to oversee the follow-through of these plans with both teams
- Manage and lead regional and local SEO teams in championing efforts and aligning direction on SEO
- Perform ongoing technical SEO audits, backlink analysis, content analysis and opportunity identification
- Oversee the research of best practices, popular keywords, and other useful metrics, and eventually analysis, modification, and adoption
- Strategize and collaborate with UX, Blog & Social on content creation, linking and distribution
Requirements :
You are predisposed to the world of SEO and work well in a highly collaborative environment with technical SEO expertise. The best candidates also possess the following:
- 6 years of professional SEO experience.
- Exposure in optimizing International Websites.
- Excellent Track record of Proven SEO Results.
- Analytical and metric driven, with experience in working in highly competitive markets across geographies and should be able to demonstrate a clear and proven SEO process with many years of learning as well as forward planning in tandem with developments in ecosystem
- Deep understanding of search engine ranking factors, semantics, algorithms and core SEO principles
- Solid understanding of HTML, CSS, Ajax and Javascript for SEO purposes as well as site and network architecture
- Able to conduct content generation projects - such as blogging, social media marketing, etc. A plus to be in link-building projects too.
- Direct experience in building and leading a team
- Superior relationship-building skills and ability deliver results working with cross-functional teams
- Expert with SEO tools such as GA, Search Console, Ahrefs, Raventools, Authoritylabs, Screaming Frog, SimilarWeb, MOZ, Conductor, Majestic, BrightEdge,
- Strong network with the SEO community
- Excellent Communication Skills.
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