Job Description:   - Develop and implement market growth strategies that drive increased brand awareness, customer value and traction for the site.   - The candidate will help draw up the strategic road-map for consumer acquisition and implement key interventions to achieve those goals.   - He/she will also develop and refine key marketing processes, identify and lead significant marketing innovation projects and manage marketing as a key growth driver for the business.  Key Responsibilities:  - Creating and running the integrated brand marketing plan for BankBazaar.   - Co-creation of the marketing strategy for customer acquisition.  - Driving the business forward through both conventional channels such as Print/Television/Newspapers etc. and new-age digital media channels.   - Responsible for delivering the company's marketing plans including brand positioning, customer segment selection and penetration plans.  - Responsible for marketing communications including digital and conventional branding, public relations, advertising, trade shows, seminars and events, marketing collateral materials, TV shows and market research management.  - Responsible for the development and implementation of consumer research plans and drive relationships with market research partners  - Run queries on own data and use external data sources for analysis to support decision making process  - Ability to plan and manage at both strategic and operational levels  - Tracking and optimization of key marketing interventions- excellent data analysis skills.   Competencies:  - Excellent data analysis skills and ability to interpret key consumer indices, brand parameters, internal consumer and competitive data   - Excellent understanding of the Media landscape- Conventional & digital media.   - Media planning principles- Tracking and optimization techniques.   - Leading ambitious and tight networks with multiple stakeholders- internal and external while risk managing the impact on the business  - Managing relationships with various external stakeholders- Media & Creative agencies, research partners, Business partners etc. to deliver business results   - Knowledge of principles and processes for planning and executing ATL campaigns and activations. This includes consumer surveys, agency briefing, evaluation and media deployment.   - Process driven- Deriving pre-campaign KPIs from 3rd party data sources; campaign tracking and optimization; Post campaign analysis.   - Demonstrated skill in the design and execution of marketing, communications and public relations activities, including marketing collaterals.  - Ability to work in a fast-paced startup environment, adaptability to rapid change.  - Experience of budgeting, reporting and analysis.  About BankBazaar:  BankBazaar is India's first full service Finance market place. It has been ranked amongst India's hottest Startup's by Business Today, CNBC Awaaz & Economic Times. Apart from the marketplace website we also develop products that power online loan/credit card delivery systems of top Indian banks that include HDFC Bank, HDFC LTD, ICICI Bank and Axis Bank.  BankBazaar helps consumers compare, customize and apply for the right financial products online. Apart from this there is an end to end customer service team that hand-holds the consumer right until disbursal to ensure that the whole process of buying financial products is simple and easy for the consumer.   Our team comprises ex-employees of Amazon, Microsoft, HUL amongst other leading Banks from India.

Mumbai

Bangalore

BankBazaar.com - AVP - Brand Marketing 

BankBazaar.com - AVP - Brand Marketing  ,Job Description for BankBazaar.com - AVP - Brand Marketing  in Vidpro Consultancy Services in  Mumbai Bangalore for (6-8) years of experience. Apply Now!

Job Description for BankBazaar.com - AVP - Brand Marketing  in Vidpro Consultancy Services in  Mumbai Bangalore for (6-8) years of experience. Apply Now!