Baldor Technologies - Senior Product Marketing Manager

Can develop and execute marketing strategies to increase product awareness and adoption.

If you're a passionate, experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for.

Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

Some Requirements:

4-5 years of relevant experience, MBA is an added advantage

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- A flair for innovation, ready to reinvent marketing strategies with a fresh, creative approach

- Lead the team of Product Marketers to develop and execute product marketing strategies to drive awareness, adoption, and retention of B2B SaaS products.

- Create compelling messaging, value propositions, and product positioning that resonate with target audiences.

- Collaborate with product and sales teams to develop sales enablement tools and training materials to effectively communicate product value propositions to customers.

- Stay updated on emerging technologies and industry best practices to drive innovation and maintain a competitive edge.

- Work with Product and Propositions teams to develop go-to-market plans for product launches and feature releases, including identifying target segments, defining pricing strategies, and coordinating marketing campaigns.

- Analyze marketing performance metrics and customer feedback to iterate and optimize marketing strategies and tactics.

- Produce high-quality marketing collateral such as presentations, whitepapers, case studies, and website content to support sales efforts