Bajaj Finserv - Senior Manager - Marketing Analytics & Pricing - COE/Cross-Sell

Company : Bajaj Finserv Lending

Job title : Senior Manager - Marketing Analytics & Pricing, COE, Cross-sell

Reports to : Vertical Head, BIU & Analytics, COE, Cross-sell

Location : Pune (HO)

Job Role : Acts as an expert in the area of marketing analytics & pricing across for group businesses

Responsibilities :

- Lead & supervise predictive analytics based solutions for - Customer segmentation, upsell / cross-sell predictive models

- Identify growth opportunities in existing customer franchise, and maintain baseline business & annual growth against defined AOP targets

- Interpret the needs of the business to formulate meaningful recommendations

- Manage decision that impact the P&L as well as be involved in all aspects of business planning & target setting for the teams

- Insights to make informed decisions on pricing strategy

- Methodologies to compute price elasticity at segment/customer level and optimization framework to understand trade-off between volume and price

- Ability to set up Design of Experiment (DoE) - Understand internal pricing grid, price elasticity and response propensities to determine product need at a particular price point

- Strategy formulation for long-term business growth

- This involves working with variety of experts in analytics, partners, plus technology team

- To work with support functions to deliver special projects: Build, implement & track

Required Qualifications and Experience :

- MBA / Post Graduate with 6-7 years- experience

- Must possess excellent analytics skills preferably in BFSI domain

- Statistical modelling / data mining / machine learning knowledge is a must

- Good hands-on analytics tools SAS / SQL /R / Python etc.

- Highly capable of articulating ideas in a presentation

- Superb problem solving skills & ability to think of creative solutions