Bajaj Finserv - National Manager - Mobile Marketing

Position summary

Create the marketing blueprint for Mobile marketing, including browser and app environment

Single point owner of the mobile ecosystem

Leverage the portfolio of online marketing practices to drive performance funnels for the above environments

KEY ROLES AND RESPONSIBILITIES

A. TRAFFIC, ACQUISITION AND FUNNEL MANAGEMENT

- Execute various traffic generation and conversion programs for mobile

- Embed tools to drive funnel conversions

- Identify and implement funnel optimization initiatives

B. FEATURES AND CAPABILITIES MANAGEMENT

- Benchmark feature sets of mobile environments with competition

- Work with Martech to institute a real time UX optimization process

- Work with Research and Insights team to identify pain points and optimization opportunities

- Introduce new features and functionalities

- Work with Martech for new feature builds

C. PERFORMANCE MANAGEMENT

- Work with Precision marketing to leverage data to drive funnel and conversions

- Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI

D. STRATEGIC ROADMAP

- Create the strategic marketing roadmap for mobile, including the browser and app ecosystem, clearly laying out the long term plan for both the environments

- Convert the strategy into an annual operating plan, marking out capabilities, initiatives and milestones

- Work with the Martech team to develop capabilities and other COEs within Digital Marketing to carry out key programs

E. MARKETING PLANNING AND EXECUTION

- Work with strategic brand management teams to develop a clear and compelling proposition, user benefits and product positioning

- Define the marketing plan for mobile

- Drive awareness for and utilization of mobile app ecosystem

- Leverage various marketing channels to drive app downloads and usage

- Increase share of mobile across brand and business KPIs