Bajaj Electricals - Product Manager

Organizational Description

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of - 4813 crores (FY 21-22), is a part of "Bajaj Group". Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands for our consumers.

While we are known for our innovative consumer products, other businesses such as Illumination and Power Distribution & Transmission have contributed significantly towards nation building. With a rich legacy of nearly 8 decades, we have perfected our business model and at the same time continue to transform ourselves with a culture built on ethics & integrity, agility, straight talking, teamwork and aiming for the best

It is an exciting time to join Bajaj Electricals as we are creating a future-ready organisation based on key pillars of customer centricity, robust governance and best talent.

If it sounds like the place for you, Welcome Onboard! An exciting journey awaits!

Job purpose & Scope

Responsible for driving P&L of the respective categories/ product (NPI & NPD) & product marketing strategy for Morphy Richards Business, pan India.

Major Areas of Responsibilities & Authorities

PRODUCT MANAGEMENT:

- Sustain existing categories/ products top-line & bottom-line

Conceptualize, develop & launch new product portfolio for the given calendar year, and manage the product life-cycle

- Liaison with Research & Development team to develop new products/ categories

- Create roadmap for innovation & new developments for the year

- Regularly interface with pan India sales team and top management to drive business objectives

- Maintain inventory levels as per norms with close control on production as well as inventory allocation for pan India

- Complete ownership of product/ category P&L and throughput delivery as per annual business plan

- Maintain the product value chain, with close control on product/ category

- Develop product pricing strategy, channel margins & schemes

- Track competition brands on monthly basis with key benchmarking parameters

MARKETING COMMUNICATIONS:

- Identify market positioning for each new product & execute product marketing plans.

- Liaison with brand marketing team to ensure execution of creative & media plans as per business objective.

- Develop consumer promos & festive schemes for trade as well as consumers.

BUSINESS DRIVE:

- Track business performance on monthly basis & review sales performance

- Develop sales analytics with detailed study on branch performance, category performance & SKU performance

- Monitor P&L to control product/ category throughput as per business objective norms

- Maintain product MOP's across channel & markets with close control & interaction with sales heads

- Visiting different markets across India to review brand performance and take corrective measures

- Competition Benchmarking & Industry Analysis

- Create product strategies of DMDC for respective channels

PRODUCT PLANNING:

- Work with Supply Chain in developing the right sales forecast so that availability is met

- Liaison with Quality and R&D to improve fit, finish & colour schemes for respective categories/ products

- Make performance trend reports on sales, placements & sell out for respective categories/ products