Bajaj Electricals - Lead - Business Analytics & CRM

Job purpose & Scope

Lead Sales Analytics + New Sales IT projects to drive best in class Sales processes / accurate decision making / more productive Sales teams/ Sales IT programs / Analytics programs / partnering with Start ups / Driving AI ML based programs

Major Areas of Responsibilities

- Leading Sales IT programs end to end - Creating the roadmap and execution plan

- Cutting edge DMS deployment | Ensuring scope of work covers all requirements from all functions

- SFA deployment for Salesmen | TSMs to enable them to perform and achieve organization priorities

- DMS Analytics usage | Location Analytics | Presence in Market

- Current year and next year Sales IT planning

- Leading Sales IT Innovation projects

- Predictive Assortment programs for retailers using Statistical tools + ML

- B2B apps for various stakeholders like Distributors / Sales Teams / ISDs for increasing productivity / efficiency

- Deploying Capability apps for Salesmen/ISDs ( App in App / Separate apps) for increasing capability of on ground resources

- Lead generation programs - Work with leading start ups for Lead generation programs

- Liaison with leading start ups on Apps/ APIs for new capabilities /use cases

- Establishing CRM for various stakeholders

- Influencers | Distributors | Sales Teams | DSOs | Retailers | Leadership

- Tracking Performance Anytime anywhere | Spotting opportunities | Fixing gaps

- Training all stakeholders digitally | Setting the Tech for the same | Focus on NPDs/Commercialization

- Setting up Whatsapp Programs in vernacular languages + Connecting systems with our Internal systems like DSO Apps + DMS via APIs

- Advance Analytics - Creating Powerful insights /Call to Action based insights for Sales Teams/Leadership on a real time basis | Do this across channels

- Leveraging Cloud DMS for the same

- Incentive Tracking for DSOs R&R / ISDs - Drive Call to action dashboards

- Establish tools which all stakeholders can use for their spans | On the go |Anywhere

- Managing Databases

- Leading a team of MIS resources supporting organization / leadership Data / intelligence requirements

- Power BI deployment

- Setting up Power BI for all the KPIs

- Anywhere /Anytime deployment

- Powerful insights/ Call to action based - Decision making Analytics for all stakeholders

- Train Sales teams on usage

Person Specifications

Essential Qualification: MBA from B+ Institute

Desired Qualification: MBA with an Engineering Background

Experience: 10-14 years post qualification work experience in Data Science + Sales background

Industry Preference: FMCG/FMCD/FMEG