Bajaj Electricals - Lead - Business Analytics

Job Title

Lead Business Analytics + CRM Job Code

- Department/ BU

Channel Marketing & Sales Strategy Location

Head Office Reporting To

Head - Channel Marketing & Sales Strategy Organizational Description Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of - 4573 crores (FY 20-21), is a part of "Bajaj Group". Its businesses include Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.

We are a Great Place to Work certified company focused on creating an employee-centric workplace and a customer-centric business. With 18 branch offices across the country, the company has a chain of distributors, authorized dealers, retail outlets and approximately 480+ customer care centers. Our global footprints are in Africa, Middle East and China.

Bajaj Electricals offers a new-age, modern, progressive, dynamic and fast-paced workplace while still retaining the core Gandhian values advocated by our founding father, Shri Jamnalal Bajaj. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.

Job purpose & Scope:-

Lead Sales Analytics + New Sales IT projects to drive best in class Sales processes / accurate decision making / more productive Sales teams

Major Areas of Responsibilities:-

1. Leading Business Analytics & New Tech deployment

a. Powerful insights/ Call to action based - Decision making Analytics

b. Deploying Cloud DMS based Analytics

c. DMS Analytics usage

d. Location Analytics

e. Presence in Market

f. GPS FOS - Order taken at store point | vs Orders

2. Power BI deployment

a. Anywhere /Anytime deployment

b. Train Sales teams on usage

3. Establishing CRM for various stakeholders

a. Influencers | Distributors | Sales Teams | DSOs | Retailers | Leadership

b. Tracking Performance Anytime anywhere | Spotting opportunities | Fixing gaps

c. Training all stakeholders digitally | Setting the Tech for the same | Focus on NPDs/Commercialization

d. Setting up Whatsapp Programs in vernacular languages + Connecting systems with our Internal systems like DSO Apps + DMS via APIs

4. Advance Analytics - Creating Powerful insights /Call to Action based insights for Sales Teams/Leadership on a real time basis | Do this across channels

a. Setting up Power BI for all the KPIs

b. Leveraging Cloud DMS for the same

c. Incentive Tracking for DSOs R&R / ISDs - Drive Call to action discussions

d. Establish tools which all stakeholders can use for their spans | On the go |Anywhere e. Managing Databases Person Specifications

Essential Qualification: MBA from B+ Institute

Desired Qualification: MBA with an Engineering Background

Experience: 6-10 years post qualification work experience in Data Science + Sales background

Industry Preference: FMCG/FMCD/FMEG Sr. No. Functional Competencies Critical Desirable 1 Business Planning Y 2 MIS & Financials Y 3 Data Analysis /Advance Excel Y 4 Commercial Acumen Y 5 Python + R + Power BI + SPSS + JASP Y Y Sr. No. Behavioral Competencies Critical Desirable 1 People management Y 2 Influencing & Negotiation skills Y Any specific requirement Extensive travel across the geography