Bajaj Electricals - Key Account Manager - eCommerce Domain

Major Areas of Responsibilities :

Strategic Planning for Marketing :

- Create, develop and implement the Strategies, to meet the needs of the new business plans and enhance the revenue generation

- Developing marketing plans & designs to launch new products & to assure achievement of agreed volume, market share and profit objectives.

- Identification and segregation of potential Market Segments, Tapping of potential accounts, analyzing their requirements and execute the marketing plan.

- Managing sales & marketing operations, implementing sales promotional activities as a part of brand building and market development effort.

- Monitoring channel sales and marketing activities; implementing effective strategies to maximize sales and accomplishment of target.

Business Development :

- Defining the marketing strategy on product, pricing & positioning it and executing the plan for online market place.

- Exploring potential business avenues and on achieving increased business growth and initiating market development efforts.

- Implementing strategies for acquiring business through E-Commerce Portals/Market Place.

- Maintain & achieve targeted bottom line for BU & increase profitability.

- Implementation of Digital MARCOM Act. & share of voice from respective portals

Revenue generation - Share of Wallet

Vendor Management :

- Identify & Appoint new vendors and develop more business from the existing ones.

Product Pricing :

- Costing of products keeping in mind the profitability of the company.

- Finalize the price of new products and review that of the existing ones as per the budget periodically.

Price lists /POP development.

Branding & Promotion :

- Brand Building by using innovative ideas to create product pull (Schemes, incentives etc.)

- Inventory management.

- Identify tools to generate sales & related activities.

- Effective participation in exhibition as a part of marketing activity.

Market Mapping / Competitor Analysis :

- Monitor, analyze, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plan to meet changing markets and competitive conditions.

- Liaise with other functional and operational area managers (particularly in sales, customer service, branch support, etc) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.

- Identify potential market for product penetration & introducing new models, overseeing product development and design, setting prices, launching new products and monitoring sales performance.

Operational Administration :

- To manage the entire product line life cycle from strategic planning to tactical activities.

- Budget management. To deliver all marketing activity within the agreed budget.

- To achieve frequent, timely and positive media coverage across all available media.

- Demonstrate technical marketing skills and company product knowledge. As part of the Senior Management Group attend regular meetings and contribute to the development and implementation of strategies, policies, procedures and budgets