Posted By
Posted in
Sales & Marketing
Job Code
1234612
Channel Marketing Manager - Consumer Products (IC Role)
Job Title: Channel Marketing Manager - Metro
Department/BU: Channel Marketing
Location: Bangalore
Reporting To: Regional Channel Marketing Manager
Organizational Description
Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of - 4813 crores (FY 21-22), is a part of "Bajaj Group". Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands for our consumers.
If it sounds like the place for you, Welcome Onboard! An exciting journey awaits!
Job purpose & Scope :
This is an Individual Contributor role, to plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front line sales force.
Major Areas of Responsibilities:
1. Delivering business/Market share in collaboration with local Sales teams for the year/quarter/month
2. Devising, Monitoring and Reviewing all Channel Marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the Head of Channel Marketing
3. Responsible for General Trade, Modern Trade , CPC , CSD , Institutions business
4. Drive Urban strategy in Metros in terms of incremental growth / incremental range building / better sales metrics
5. Deploy the execution of BTL activations like In shop Branding, POSMs , Indoor & outdoor visibility for Key Metro stores | Drive ROI of the same
6. Design Trade marketing Trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs | Drive Metro based micromarketing opportunities
7. Tracking the numeric & weighted distribution .Check effectiveness of sales force (DSOs & THs) and guide them in ensuring implementation | Roll out programs to gain Weighted distribution / Counter shelf via right programs in Metros
8. Leveraging Data Analytics / Analytics tools to drive productivity and efficiency of DSOs/Distributors + higher ROIs on all programs | Faster & more accurate decision making for bigger Metro stores
9. Drive Salesmen Capability end to end | Drive DSO Rewards and recognition programs
10. Managing the ISP / RPL outlets | Drive Promoter incentive structures | Drive Tertiary business
11. Should have close rapport with the top weighted outlets of each category.
Experience: 4-10 years post qualification work experience in Channel Marketing/Trade Marketing, preferably with an MBA from Tier 2/3 B-Schools.
Industry Preference: FMCG/FMCD/CE
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Posted By
Posted in
Sales & Marketing
Job Code
1234612