Bajaj Electrical - Regional Manager - Trade Sales - Fans Vertical

Role & responsibilities :

Business:

- Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing.

- Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement.

- Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning.

- Nex Direct Dealers: Delivering Primary targets of nex direct dealers.

- NPD commercialization: Deliver primary & Secondary targets of NPD commercializatio

- Premiumization: Drive premiumization agenda of the organization

Distribution:

- GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives.

- Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix

- Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence.

- In Market Execution

- Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution.

- Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly

- Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL store

- Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales

- Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams

- Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence

- Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution.

- Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting.

After Sales:

- After Sales Service: Coordinate with service teams to resolve regional issues.

- Commercial Efficiency

- Channel finance: Ensuring timely collection of channel finance and BEL outstanding

- Working Capital: Ensure adequate working capital investment from distributor.

WORK EXPERIENCE :

- 5-7 years of relevant experience in B2C sales - preferably from FMCD /FMCG/ consumer durables and geographical exposure of the region.

-Should have experience in B2C Sales.