Bajaj Capital - Senior Manager/AVP - Product & Training - Life Insurance

Product & Training - Life Insurance

Job Title : Product & Training (Life Insurance)

Designation : Sr. Manager/ Assistant Vice President

Location : Gurugram

Reports to : Head Solutions Group

Span Of Control : 0 - 2 direct reportees

Job Purpose :

- The purpose of this role is increase client spectrum by applying innovations and develop and cascade market relevant insights for the respective product group at Bajaj Capital. The role incumbent is responsible to act as a product evangelist and drive and strengthen product cross sell and upsell through various marketing and training content development and implementation initiatives.

- Researching and identification of new products

- Regularly research industry trends to identify products to be promoted, enhanced, rationalized and launched within the organization

- Continuously analyse and publish product expected performance i.e. mix percentage, actual vs target, profitability and customer index insights to key stakeholders

- Assess the effectiveness of the marketing programs that support the products on an ongoing basis and report back to the business on required changes

- Design and manage end to end onboarding and launch of the content/journey of the product

Launching of products

- Manage and design a customized communication to be shared with all key stakeholders of the new product launch

- Must provide a detailed brief to the internal marketing team for designing of various collaterals for the launch and ensure the same is as per the timelines

- Work closely with the respective product head for the product promotion campaigns for the internal sales team members

- Ensure crafting of compelling messages across marketing channels and develop the same to differentiate our products from others in market

Product training content :

- Brief and work closely with the corporate learning and development team and the regional product manager for content development for the training on new products launched and drive an increase in the AUM for channels as well as the individual sales team members

- Conduct trainings with the Corporate learning and development team as per the training scheduled and ensure maximum coverage

- Work on cross sell and upsell opportunities

- Ensure Cross Selling to be done for products to Clients to ensure maximum business acquisitions and work closely with the respective product head and regional product managers for the same

- Respond to product inquiries primarily from distribution partners, as well as business partners across the organization

- Strategizing new business acumens for investments group

- Coordinating with principal companies regarding New Product information

- Responsible for overall business growth, New Client Acquisition and Corporate Tie-Ups for respective investment group - ensure delivery of presentations and follow up meeting as and when applicable

- Working closely with the marketing team to develop product related materials and sales ideas

- Organize client investor awareness programs

- Lead and organize potential client investor awareness/ education program at branches basis requirements shared by the zonal head/channel head

- Increasing team member productivity

- Design and implement engagement plan for non-contributors/low performers across organization in the sales team to ensure increase in their productivity

Knowledge, Skills & Attributes :

Knowledge :

- Financial markets - knowledge of emerging trends impacting/likely to impact insurers, distributors and customers

- Products - Value proposition development and articulation for all products offered by the organization

Skills :

Functional :

Team Management :

- Effective interpersonal skills and demonstrated commitment towards teamwork. Proven ability to build, manage and foster a highly motivated, team-oriented environment and actively guide and mentor people

- Research skills : detail oriented with strong research skills and understanding of trends and their impact. Must be able to understand the competitive landscape i.e. be an expert on our competition and how they are positioned

- Business Acumen : understanding of how a business achieves objectives and goals to drive sales, think strategically and understand the industry.

- Business capability benchmarking and roadmap development

Marketing intelligence : be the expert on our buyers, who are they, how they buy and their key buying criteria

Professional :

- Executing with Excellence

- Maintains a clear understanding of process and quality standards

- Ensure adherence of the process basis agreed benchmark

- Identify industry best practices and improve process and quality standards

Leading Self :

- Knows when to depart from traditional methods or behaviour for accomplishment of organization goals

- Is approachable and accessible and listen with an open mind

- Creates a win-win situation and demonstrates assertive behaviour

- Strategic Thinking

- Proactively analyse numbers, market trends and people metrics qualitatively and quantitatively and presents business solutions

- Develops understanding and cascades the bigger picture towards achieving business goals to individuals

- Build support and foster open dialogue of differing views within the teams

- Demonstrates patience and does not rush to conclusions and judgements

Attributes / Core Behaviours :

- Entrepreneurial & Ethical

- Clearly communicate job expectations and set measurable goals and

Objectives for individual team member :

- Treats all team members with respect and fairness

- Improve employee retention through people management

- Optimizes performance through regular 1-2-1 reviews

- Nurturing

- Coach and mentor team members to achieve desired goals

- Congratulates and praises team members for good performance & behaviour

- Participates, supports and guide team members through IDP and career development conversations

- Promotes and drives a learning culture for individual growth and development

Responsibility :

- Always operates proactively to identify challenges within and outside team to maximize performance efficiency

- Takes complete accountability of team performance and people experience

- Take ownership and accountability of people development and growth

Innovation :

- Shares and receives feedback from the team on ongoing key projects

- Constantly share best practices and articles from other industries and competitors for team personnel development

Collaborate :

- Develops the team and encourage them to bring out the best in them

- Celebrates the success of team members

- Provide opportunities for cross training to develop creative approach to problem solving

- Happy Clients

- Always provide need-based solutions to clients

- Keep my client in loop in small success and keep them informed in case of any foreseen or unforeseen failures

Education :

- Essential Desirable

- Education Post Graduate in Finance/Marketing

- MBA in Finance

Experience :

- Minimum 5 years in insurance

- 5-8 years in insurance, preferably AMC/principal companies background