Baidyanath Group - Performance Marketing Role - Riaan Wellness

Opportunity for Performance Marketing with Vansaar

Comapy Detail:

Riaan Wellness Pvt LTD (Vansaar) is startup-driven company, formulates its products based on traditional Ayurvedic principles, using natural herbal ingredients. The Vansaar 45+ category offers health supplements and beverages specifically designed for individuals over 45, supporting muscle strength, bone health, immunity, and overall wellness through the power of Ayurveda.

Responsibilities:

- Devise Strategy, including planning, budgeting, reporting across Amazon, Flipkart, TATA 1mg and other digital e-commerce platforms to drive brand top and bottom line metrics.

- End-to-end media planning on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, and revenue generation campaigns)

- End-to-end influencer marketing planning to create awareness via authoritative & credible creators across YouTube & Instagram

- Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the e-commerce channel.

- Deliver D2C growth while maintaining CAC, ROAS, and AOV efficiency.

- Develop and implement comprehensive retention strategies across email, SMS, and WhatsApp.

- Scout and implement industry best practices.

Preference: Handled D2C and Amazon, from a small D2C company.