Bada Business - Senior Copy Writer

Senior Copy Writer

- Take ownership of copy briefs and answer them to a very high standard Concepting, writing, and managing social and digital content

- Should be comfortable in both Hindi and English with a deep understanding of colloquialisms

- Develop creative strategies that are forward-thinking

- Be format-agnostic and also be comfortable with scripts, articles, and posts, to short film treatments, etc.

- Leading and owning the content calendars

- Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them

- Manage multiple projects, with the ability to switch from one to the other seamlessly

- Push the team and co-collaborators to an inter

- 5-8 years of experience in an agency developing brand messaging and tone of voice

- A strong record in creating work that has worked in the market and also awarded

- The ability to plan and strategize high-profile projects

- Excellent communication skills and comfortable with presenting work to a wide variety of stakeholders at all levels

- Effective team management capabilities

- A keen attention to detail and timescales

- Familiarity with creative processes and techniques - including digital media

- Confidence in building a rapport with stakeholders and nurturing good working relationships

- Collaborate with creative team to determine conceptual and copy direction

- Support copy projects from concept to delivery with a team and/or individually

- Write headlines, long copy, brand messaging, push notification, banners, e-mails, social, pre-roll, video scripts, and other marketing collateral

- Determine the tone, style, structure and voice of the brand

- Campaign conception and development

- Give/Translate creative direction into engaging and effective copy concepts

- Support new product launches through conception, positioning and storytelling

- Acute attention to detail within demanding deadlines

Skills Required:

- Strategic and analytical thinking,

- Strong communication and interpersonal skills

- Problem solving and decision-making skills

- People Management skills

- Creativity & Innovation