Bada Business - Product Manager - Funnel Conversion

Product Manager - Funnel Conversion

ROLE :

The purpose of a Associate Product Manager (Funnel Conversion) will be to manage following responsibilities for :

- Understanding of user funnel creation, optimization and engagement

- Ability to manage user acquisition at large scale and create engagement hooks

- Understand the business and product challenges in creating a recommendation based product /communities

- Ability to create and analyse daily product dashboard

- Analyze the data and identify the gaps and suggest product improvement

- Create wireframes and work with the engineering team and ensure product development and delivery.

- This also includes building and overseeing Funnel Conversion as a product, owning the product's strategic direction and ensuring the team has the tools and systems it needs to build successful products.

OBJECTIVE :

Designing, developing and managing activities from product definition & planning to production and release. Developing the product strategy and roadmap. Working cross-functionally with design and technology teams to ensure timely and quality release of product/ enhancements.

KEY RESPONSIBILITIES :

- Analyzing product performance and redesigning as required

- Designing, developing and managing activities from product definition & planning to production and release

- Developing the product strategy and roadmap

- Managing prioritisation and trade-offs between customer experience, business impact, performance, and post-launch support

- Working cross-functionally with design and technology teams to ensure timely and quality release of product/ enhancements

- Own Funnel Conversion strategy to drive business growth and engagement

- Strategize and own a long term product roadmap with supporting success metrics on Gamification.

KEY REQUIREMENTS :

- You possess a Degree in Computer Science, Engineering or a related field

- You have a strong background in software engineering as well as prior experience in product management

- You have prior experience in managing a product throughout its lifecycle

- You possess strong problem solving and prioritization skills

- You have excellent interpersonal and communication skills

- You can work effectively with cross functional teams

PREFFERED DOMAIN SKILLS :

- Understanding of different recommendation engine to drive user acquisition and funneling

- Should have understanding for Funnel Conversion engine working and creation

- Driving active engagement through relevant content engagement and CTR

- Should have worked backend Dev and AI team to create Funnel Conversion hooks and features

- Should have worked on creating dashboard reports on users and engagement

- Understanding for third party tools and products to enhance the system