BabyChakra.com - Head - Marketing/Growth

Qualification : Graduate or Post Graduate in Mass Media or Business Management Certifications in Digital Marketing would be an add on

Experience : Should be possessing around 8-10 years of experience, of which around 5-6 years should be content & digital & Performance Marketing (App Installations)

What we Seek from you :-

The role of a Head of Marketing shall be very crucial role. The role shall be briefly described as under but not restrictive. The Head of Marketing would be leading the Department and shall be responsible for Content marketing. Managing blog, Marketing Campaigns Online & Offline, E-book publications, Guest blogging, E-mail communications, video marketing, sales page copywriting, etc. The primary role of a Head of Marketing would be to get the word about your brand out in the digital space.

Job Mandate :- We would want to an Individual who :-

1) Has Previous proven experience of driving the Growth

2) Has successfully scaled the growth to 4-5X

3) Has in-depth Digital Marketing & and its Platforms.

4) Has been an exponential Growth Hacker using the Marketing Platforms.

Job Responsibilities :-

- Develop, implement, and manage marketing campaigns both online & offline that promote the products and services of a company.

- Enhance brand awareness in the digital space.

- Increase the no of app Installations on Daily / Monthly basis (Performance Marketing)

- Drive website traffic and acquire leads.

- Design, Manage & Execute Offline Campaigns

- Collaborations with Corporates for Marketing Activities

- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

- Develop and manage digital marketing campaigns

- Manage organization's website

- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

- Track the website traffic flow and provide internal reports regularly

- Fix any error in online content and arrange webinars and webcasts

- Attend networking events and product launches.

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

- Work on SEO of the website pages.

- Edit and post content, videos, podcasts, and audio content on online sites.

- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

- Build social media marketing strategy and execute it through competitive and audience research.

- Optimize company pages with each social media platform to increase the company's social content visibility.

- Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

- Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

- Track, report, and analyze website analytics, and PPC campaigns.

- Optimize the landing pages of paid search engine marketing campaigns.

- Research and analyze advertising links of the competitors.

- Manage the expense and budget of campaigns, and estimate monthly costs.

- Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.

- Optimize lead nurturing process and marketing automation through content, social channels, and email.

- Integrate content programs with brand campaigns to drive the demand for the brand.

- Receive customer feedback and generate ideas to increase customer engagement.