BabyChakra.com - Head - Community & Engagement

Opening for :

Head of Community & Engagement

Qualification :

 Degree in Communications, Journalism, English or related field

Experience : Should be possessing around 5-7 years of experience in Managing & Engaging Communities Online

What we Seek from You :-

We are looking for a passionate and self-driven Community Head to drive, scale and grow

a thriving community of 1.5 MN parents, 3500+ doctors online on our platform from all over the

country with great emphasis on referrals, engagement and retention of the community to drive

sales of BabyChakra products and teleconsulting packages. A highly motivated, passionate, good judgement, empathetic, adaptable,analytical, extremely organized, strategic and creative individual with excellent experience of tapping the power of networks and partnerships to grow the BabyChakra community.

But most importantly should be a true team player and take fun seriously. The ideal candidate will feel inspired by Babychakra's values and feel comfortable speaking about our mission with conviction. This is a full-time role located in Mumbai, with WFH option available.

Job Description:-

- An Aggressive focus on identifying and executing on growth of the community of parents, doctors and influencers either through referrals or partnerships.

- Ability to understand and derive insights from data and trends to focus on right growth levers to focus on

- Lead all growth and engagement initiatives for the moms community on BabyChakra app, web & social media/ WA groups. The purpose is to make BabyChakra the largest community of expecting & young mothers in India with the highest levels of trust, engagement and retention.

- Build out the - Creator- and - Mom Champ- Ecosystem to ensure a constant engine of UGC is created as well as democratic, de-centralized community management is ensured.

- Work closely and collaboratively with BD and Marketing teams to achieve community metrics and goals.

- Validate and suggest the content written for PN's & SMS copies, create communication forms and Email

- Maintain a consolidated Parents Community, HCP and Influencer data

- Work on Tele / Video Consultation Process - Research, Competitor Analysis, Design, Flow, Coordinate with Internal Team for execution & improvisation

- Device plan & execute with team to increase sales of BabyChakra products from doctors, parent's and influencers community

- Identify & onboard different Collaborations & Partnerships for Parents & HCP Association with the platform.

- Think creatively and design new campaigns strategically to draw out the daily engagement and retention strategies.

- Plan and delegate the team for live & expert chats as well as with parents for key activities like mommy take over, claim to fame, virtual get together etc

- Execute both online and offline user growth strategy

- Work closely and collaboratively with other cross functional teams to achieve user growth metrics and goals.

- Maintain all process related SOPs

- Ensure that the MIS are regularly updated.

- Regular Feedback Calls with Doctor's & Parents to maintain rapport.

Job Mandates :-

- Past community building / management experience is a huge advantage.

- Strong communication skills along with analytical and strategic thinking abilities.

- Highly metrics driven

- Highly Creative & Thought Through

- Ability to deliver creative content (text, image and video)

- Analytical and multitasking skills