B2B Marketing Role - Chemical Business

B2B Marketing opening (Senior Position) with a leading Chemical company - Mumbai location

Roles & Responsibilities:

General:

- Manage the B2B marketing strategies.

- Oversee the division's brand identity focusing on Project and B2B customers.

- Coordinate with Corporate Marketing Group for seamless integration and alignment of marketing efforts.

- Explore opportunities for marketing initiatives in the IP and pigment division also.

Main Areas of Work:

1. Brand Identity Management:

- Maintain and enhance the relevant division/brand identity for Project and B2B customers.

- Manage websites, including product showcases, services, and lead management.

- Develop engaging content for social media platforms and execute selective promotion strategies.

- Curate and maintain an image and video bank for various applications.

- Produce Corporate Audio-Visual presentations for division introductions to key clients.

2. Business-Facing Marketing and Pitch Material:

- Develop impactful marketing collateral such as brochures and leaflets to introduce products and showcase their superiority.

- Create product videos to highlight features and benefits.

- Generate other digital content aimed at lead generation and business development.

3. Agency Partner Management and Modern Marketing Initiatives:

- Collaborate with agency partners to execute marketing campaigns effectively.

- Implement modern marketing initiatives to enhance brand visibility and engagement.