B2B Marketing Manager - FMCG

The B2B Marketing Manager is responsible for leading and contributing to drive revenue growth. The B2B Marketing Manager will be responsible for the development and management of broad-based B2B marketing programs, implementation and results. This person will manage marketing efforts for brand position and awareness. They will manage lead generation, web site development and sales collateral. This high-impact role will work across functions and, interact with clients, vendors, and senior leaders.

Responsibilities:

- Oversee marketing lead generation

- Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

- Lead and ensure the consistency in the branding, content, and look-and-feel of all internal and external communications and marketing materials- coordinating and socializing with content, creative, sales and broader organization

- Perform industry and competitive analysis to inform the sales process and help positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates

Required Skills & Experience:

- Graduate/Postgraduate degree in any discipline

- Minimum of 3 years- experience in Sales/Customer Development, B2B distribution.

- Knowledgeable in B2B Digital Marketing & eCommerce

- Passion for growth and results oriented

- Strong analytical and negotiation skills

- Proficient in Excel and PowerPoint

- Ability to communicate with domestic and global teams in a concise and productive manner

- Entrepreneurial mindset and a can-do attitude

The person should be from the cosmetics/apparels/FMCG industry.