Axis Bank - Digital Analyst

Digital Analyst

Role description & Requirements :

- Recommend and implement methods of tracking & measuring effectiveness of digital channel activity

- Build the analytics framework for increasing/ maintaining customer engagement across digital channels

- Develop an understanding of paid and unpaid campaigns done through bank's digital channels

- Able to work with analytical tools to measure performance of digital campaigns

- Provide insights to digital banking team for carrying out product/ design level changes

- Create digital information assets for consumption of broader business intelligence team

- Should be able to use web analytics tools like Google Analytics, Google AdSense, Keyword Planner etc.

- The candidate should be proficient in SQL and should have experience in any one data analytics tool like R, Python or SAS