Axis Bank - BIU Business Analyst

Job Description:

Function: Analytics (BIU)

- Undertake & drive data-backed analytics to understand customer behavior and build capabilities towards enhancing acquisition & portfolio for Axis Direct. 

- Building strong Analytics-driven strategies to ensure support for acquisition across products and channels (Digital/ Physical). Reporting all the customer journeys & recommending the data-driven process changes. 

- Design & tracking of all the acquisition and portfolio related campaigns. 

- Support internal stakeholders and provide key insights & build solutions derived from in-depth analysis. 

- Able to work closely with stakeholders to drive analytical solutions & improve business performances. 

- Understand the AOP of the business team & what are their target segments and needs. 

- Break down the AOP into specific horizontal capabilities to be built leveraging business intelligence and Analytics. 

- Conceptualize and drive the building of longer-term, aspirational Machine Learning models to create capabilities of Axis Direct.

- Candidate must have hands-on experience on analytics tools such as SAS/R/SQL (SAS+SQL is a must, R/Python is good to have). 

- Candidate must be good at storytelling, deep-dives, insight creation on the given data, with a background in Statistical Modeling using techniques like Logistic/ Linear Regression, Time Series ARIMA, etc. 

- Also, the candidate should have strong communication and presentation skills. Proven ability to deliver high impact within tight timelines is required.

- At least 3 years of experience in analytics, BFSI domain is preferable.

Looking for immediate joining.

Location: Mumbai