AVP/VP - Marketing - Payment Bank Startup

Urgently looking for Marketing Lead for a Start up Payment Bank based in Mumbai.

Job Profile

Assist in evolving, developing and conceptualizing the overall brand positioning and strategy for the organization. Drive brand development and lead integrated marketing initiatives across corporate branding, marketing communications, product launches, distribution marketing, digital marketing etc.

- Partner with product, sales and other teams on - go to market- strategy that ensures reach of all products across all markets as well as develop product positioning and associated marketing collaterals for new product launch and as well as existing products.

- Design and implement media campaigns using traditional and new media type for the brand and products. Work on a multi-media mix that ensures maximum reach and optimum frequency. Measure communication effectiveness by type of media used.

- Manage company's online presence in order to support brand awareness and maximize the reach of various brand campaigns. Manage the company website by leveraging new technologies and by optimizing the website to all web browsers, key search engines like Google and Yahoo. Use internet and mobile to enable lead generation, with hands on experience on media planning/ buying, conceptualizing and executing required communication on various digital platforms. Use web analytics to drive meaningful insights on website usage and alter customer journey. Promote website through search engine marketing to increase visibility of the brand. Also using SEM to deliver on performance campaigns by generating leads.

- To leverage Social Media Platforms for reaching out to various customer segments and conceiving customer communication plan to increase followership. Build and promote social media platforms like Twitter, Facebook, Youtube and Linkedin.

- Act as a key influencer to promote digitization and drive key projects on the digital roadmap journey. Helping various teams across the organization to build digital assets.

- Use best practice user-centered design tools and techniques to deliver user research, benchmarks, UX strategy, experience maps, user flows, personas, scenarios and journeys, sitemaps, wireframes and prototypes for the various digital assets. Typically, may also be required to conduct user research, focus groups, prototyping and user testing across projects to take informed decisions on UX.

- Drive corporate & internal communication/ PR strategy. Establish the brand as a thought leader in the PR space, by defining and implementing a robust PR strategy. Create PR opportunities by building various engagement platforms with the media & key spokespersons. Create internal communication strategy and plans by defining and implementing an internal communication agenda in line with the company's vision and priorities.

- Provide strong and credible leadership, guidance and support to lead and oversee the critical functions of branding and communication. Build, lead and motivate teams. Provide strategic and technical leadership in all areas of marketing communications.

Ideal Profile

- 10 years+ of experience in related roles

- Demonstrated skills in ability to ideate, structure and develop value proposition & solutions

- Strong and proven networking skills

- Confident, self-motivated and have a positive attitude